The contacts present in ZohoCRM are syncronised with your marketing automation application.
Every time that a contact is created or modified in ZohoCRM, this will be sent to your Automation.
Launch your marketing automation campaigns and automatically segment contacts according to the information in your ZohoCRM database.

You can also push your contacts from Webmecanik Automation to ZohoCRM from an action (in campaigns, a standalone form, or points trigger).