Marketing Automation is part of an Inbound Marketing strategy (techniques through which prospects naturally come to your brand by providing them with useful services or content). It’s a set of techniques and tools that allow you to automate your communication across different channels and according to your target’s buying journey.

Marketing automation is also 4 phases to achieve the goal: win and keep your customers! For each stage of the conversion funnel, implement marketing actions that will convert your prospects into engaged customers.