Checklist: Best Practices for Marketing Automation in 2021

CHECKLIST

Review your marketing automation practice with this checklist covering best practices in 4 steps.

Marketing Automation is part of an Inbound Marketing strategy (techniques through which prospects naturally come to your brand by providing them with useful services or content). It’s a set of techniques and tools for automating your communication across different channels and based on your target’s buying journey.

Marketing automation is also 4 phases to achieve your goal: win and retain your customers! For each stage of the conversion funnel, set up marketing actions that will turn your prospects into committed customers.