Axys Consultants boosts its recruitment process, its productivity as well as its conversion rate thanks to marketing automation

Axys Consultants is a management and transformation consulting firm with more than 220 consultants. Founded in 1987 in Levallois-Perret. With more than €28M in revenue, its specialties are redesigning processes in procurement, finance, and sales-marketing functions for large groups. Expertise is also offered in change management and data.

To carry out its strategic projects, Axys Consultants constantly needs to recruit talent, whether senior consultants or more functional profiles.

The main challenge is therefore to recruit the right people in a way that is synchronized with their clients’ projects.

By integrating marketing automation into the field of human resources (HR automation), Axys Consultants was able to optimize its recruitment process thanks to the implementation of specific segmentation based on the HR content visited on the websites.

In addition, by adopting a lead nurturing strategy to stay in regular contact with candidates and better qualify them, Axys Consultants significantly improved its conversion rate.