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Case study
Discover in this business case how Webmecanik Automation enables 1Life to convert over 20% of its leads!
Webmecanik Automation supports 1Life from strategy to the implementation of their marketing automation campaigns.
Through this business case, you will discover:
How Webmecanik Automation supports 1Life in achieving its objectives
What 1Life’s challenges were
The results achieved
Concrete examples of marketing automation campaigns
“Webmecanik is embedded in the 1Life team; its results are undeniable, you just can’t take it away!”
Jessy Masip
Marketing Manager – 1Life
How did 1Life automate the generation of qualified leads?
Discover the challenges, strategies and results for their sales team
1Life’s challenges
1Life is a brand of the French group Visiativ, offering a wide range of products and services designed to support the digital transformation of SMEs and mid-sized companies.
For 6 years, 1Life has used lead generation as a growth lever through marketing channels such as traditional emailing and growth hacking campaigns. But these channels are no longer enough.
Based on this observation, 1Life needed to finally be able to analyze its data to measure its ROI and thus reduce the overly long decision cycles of its leads.
The objective is clear: generate SQLs (sales qualified leads) for 1Life’s sales team!
To do this, 1Life wanted to implement marketing automation software in order to meet its objectives while gaining autonomy.
The strategies adopted
And that’s where Webmecanik Automation comes into play! ✨
1Life needed marketing automation campaigns that met its acquisition and communication objectives.
With the support of Webmecanik Automation’s teams, 1Life set up several marketing automation campaigns:
Growth hacking campaigns to optimize the acquisition of new leads.
Nurturing campaigns to continuously activate the leads in the database.
Business development campaigns targeting prospects who use competitor software (e.g.: when a competitor’s price increases).
To learn about the other campaigns, download the business case.
The results achieved
The implementation of the Webmecanik Automation solution transformed 1Life’s communication.
Thanks to these marketing automation campaigns, 1Life has:
An expanded and optimized database.
Lead generation that is constantly evolving. More than 30% of project opportunities come from Webmecanik Automation campaigns.
+20% of leads from the campaigns convert
You too can achieve your goals with Webmecanik Automation
Webmecanik Automation supports you in your marketing automation projects.
From strategy to implementation, we are committed to supporting you in achieving your goals.
“We chose a French solution with a sales approach from the teams that allows us to collaborate closely and with confidence.“
Jessy Masip
Marketing Manager – 1Life