How did an IT services company increase its productivity by 10% thanks to Webmecanik’s CRM?

Case study – Dix De Plus: how Laurence Calvet improved her productivity

Founder and CEO of Dix De Plus, discover how Laurence Calvet improved her productivity by 10% thanks to Webmecanik’s CRM.

What is Dix De Plus’s mission?

Based in Rennes, I created “Dix De Plus” in 2011 to support business leaders and their teams in structuring, improving, and transforming their organization in service of their clients and strategy.

As a consultant trainer and practitioner of the Neurocognitive and Behavioral approach, I foster engagement and collective intelligence.

Who is Dix De Plus for?

Our audience is made up of companies from all sectors of activity. Above all, they are organizations that have decided or understood that people are the driving force behind their performance. As such, it is important to work on interpersonal skills between colleagues, as well as with the broader company ecosystem including clients, partners, and suppliers.

The main problems for which business leaders come to us are many: declining customer satisfaction, loss of contract profitability, high employee turnover, signs of stress at work, and increasing absenteeism.

We mobilize teams and management at all levels by fostering collaboration and action, in order to reconcile performance and well-being at work.

What challenge did you want to solve with a CRM tool?

We did not have a contact and customer database with a comprehensive view. All the data was scattered across different tools for quote management, sales follow-up files, invoicing, and payment reminders. We were spending too much time on administrative tasks, with duplicate data entry that encouraged input errors or the emergence of outdated data such as addresses or phone numbers.

We also wanted to establish consistent follow-up with our customers in order to maintain a relationship of trust and excellence.

All the data came from various Microsoft Excel files, and that no longer suited us because they were neither maintainable nor scalable.

How did Webmecanik’s CRM meet your needs?

We needed to combine prospecting and customer follow-up in a single SaaS solution, along with the administrative side of issuing quotes and invoices.

The fact that the contact is at the heart of all the CRM’s features is an incredible enabler and puts the customer at the center of attention. It is the exact opposite of ERP management or accounting solutions, which put the invoice, and therefore administration, at the center.

I particularly appreciate the consistency and smoothness of the main features such as task and action management, or the ability to send email marketing campaigns in just a few clicks. For a small company like mine, ease of onboarding and use is essential. Mobile access allows me to consult information while preparing for a meeting or when traveling.

What impact does it have on Dix De Plus teams on a daily basis?

Adopting the CRM first enabled better sales follow-up. Rigor in activity tracking allows us not only to forget no prospect, but also to reduce mental load thanks to notifications and activity planning.

Then the company’s image is enhanced, because better customer knowledge means every call is useful thanks to the available information, and every message sent is relevant thanks to dynamic segmentation.

Better deal tracking, together with improved customer relationships, has given us about a 10% performance gain, which may seem small, but is actually a lot and corresponds to saving half a day per week!

Does Webmecanik’s CRM give you a competitive advantage?

Absolutely. In our world of consultants, few are equipped with customer relationship management solutions. As a result, with very professional and personalized follow-up, where everything that does not need to be done by the consultant is automated so they can focus on their added value, all my clients are convinced that we are part of a consulting group!

The quality of the documents provided, especially quotes and invoices, whether in form or in the accuracy of the data, confirms our professionalism to clients. It builds tremendous loyalty, and it is also a barrier to my competitors getting in with my clients.

What would happen if the CRM disappeared from the company?

Well, first of all, if I simply no longer had a SaaS CRM solution, I would once again face a major loss of time and increased mental load, with forgotten actions, errors in my invoicing, and ultimately a loss of trust from my clients.

Then I doubt I would find another solution that is as simple to adopt and use, with so much versatility in its features and its 360° customer view at the center of attention.

In short, working comfort would decline, I would risk losing data and devaluing the company. And working 5.5 days a week!

How would you describe your relationship with Webmecanik?

Sometimes I wonder what I am most attached to: the CRM software or the quality of the relationship with my Customer Success Manager!

Joking aside, features and ease of use are one thing. But what is certain is that the support from the very beginning, with a setup perfectly adaptable to my needs, allowed me to get to grips with the solution immediately and without losing time in my business.

After that, the responsiveness of your teams, with answers tailored to my new needs, is a key loyalty factor. It is also a major barrier to your competitors entering Dix De Plus!