How did Dimo Software move from email marketing to marketing automation to boost its results?
Testimonial – How did Dimo Software move from email marketing to marketing automation to boost its results?
4 minutes to address 4 key marketing automation challenges
In this testimonial, we explain:
How does Dimo Software use marketing automation to address its challenges?
What was the implementation process and support for Dimo Software’s project?
Which marketing automation campaigns are in place?
What results were achieved after implementing this solution? (Spoiler alert, they are very good!)
Discover the Divalto customer testimonial
Should email marketing be abandoned in favor of marketing automation? Maybe not. However, by choosing to personalize and adapt communication pressure to its contacts, Dimo Software is getting ahead in its sector. Like them, this great French software SME based in Lyon for 25 years, choose less but better when engaging with your prospects and customers. In 2019, they took the plunge and placed their trust in Webmecanik to automate their campaigns. The result? Real ownership by the teams and tangible results, as Hervé Guillaud, Marketing Director at Dimo Software, explains here in this video. ?
“Marketing automation emerged as an essential tool to implement when we needed to transition from email marketing to marketing automation. Thanks to Webmecanik, we were able to automate our email campaigns and gradually deploy automation campaigns, focusing on nurturing, acquisition, and conversion strategies.”
Hervé Guillaud
Marketing Director Marketing – Dimo Software