How does the Ekko Média agency save time and improve efficiency thanks to Webmecanik Automation?
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Overview of Ekko Média
A digital marketing agency, since 2005 Ekko Media has managed Paid Media campaigns (Google & Meta ads) on behalf of clients seeking performance. A human-sized agency, it puts its expertise at the service of the growth of companies in both the B2B and B2C sectors.
Ekko Media now relies on a marketing automation tool powered by artificial intelligence to orchestrate its campaigns.
Gone is the manual lead management, time-consuming and not very scalable. At the time, without interaction tracking or a nurturing strategy, the teams were moving forward by trial and error. The result: limited marketing actions, mixed commercial performance… and probably some great missed opportunities.
Their challenge: how can lead management be rethought to gain in efficiency and save time?
How did Webmecanik Automation address their marketing and sales challenges?
By adopting Webmecanik Automation, the agency was able to structure and automate its marketing actions around several key levers to maximize the efficiency of its acquisition and the conversion of its leads:
- Creating synergies between Outbound and Inbound strategies: thanks to the implementation of nurturing scenarios, the agency was able to engage its prospects throughout the buying journey by combining proactive prospecting with high-value content.
- Streamlining the handoff of leads between marketing and sales teams: “hot” leads, identified through scoring and behavior, are automatically passed on to the sales teams at the right time, thus optimizing the conversion rate.
- Aligning nurturing scenarios with the SEO strategy: traffic generated by SEO content is captured, qualified, then guided through automated journeys toward making contact or requesting a quote. This required optimized forms and landing pages.
- Deploying targeted lead magnets: downloadable resources were deployed at strategic points in the browsing journey to maximize lead collection and enrich the database. Give before you receive.
- Dynamic segmentation of the contact database: the richness of the data collected enabled fine-grained segmentation, ensuring personalized messages sent at the right time, thereby encouraging engagement and conversions. All this thanks to automated campaigns that drive email sends.
We recently measured the impact of AI on our marketing emails, and the results are unequivocal: in the latest campaign sent with AI vs. the previous one (same target, same objective), the results are far more convincing, both in open rate and unique click rate. Thanks to subject line optimization, predictive analysis, and sending at the best time, AI has multiplied our performance and strengthened the effectiveness of our conversion workflows.
Ronan Le Glouannec
CEO – Ekko Media
Example of a campaign implemented by Ekko Media
To cover every stage of the conversion process, Ekko Media implemented numerous forms and lead magnets with the goal of collecting information on prospects visiting its website.
Next, they enter a nurturing scenario so as not to lose contact with the prospect. Sending highly personalized messages with an optimized sending cadence helps nurture the contact with useful content.
Finally, once the prospect is sufficiently qualified, they are automatically redirected to the Sales team thanks to the connection between the marketing automation tool and their CRM.
Using AI in Webmecanik Automation
Email subject line optimization
Automated A/B Testing
Smart email sending
“Webmecanik enabled us to gain efficiency on a commercial level and served as the foundation for progressively creating numerous synergies to support our business development.”
Ronan Le Glouannec
CEO – Ekko Media