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Case study
Discover how to generate qualified leads every day
Virages is a company that has been marketing a range of products dedicated to road safety for 30 years. It uses many communication channels, has a lot of unused content, and wants to feed its sales team with projects.
Given this situation, Virages decided to use Webmecanik Automation to meet their needs: segment their communications and leverage their many pieces of content to optimize their marketing activities.
Results:
Daily lead acquisition of between 40 and 100 contacts/day in the database.
“Only” 50 to 100 emails are sent per day for highly targeted communications.
A very low unsubscribe rate, close to 0%. It used to be 10 times higher.
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Virages’ challenges ⚡
Virages is an SME with 4 people in the marketing department. It wants to optimize its marketing activities and make use of all its content. Based on this, Virages chose to invest in automation and a multi-channel communication approach.
Their goal: save time, multiply their inbound lead generation, structure their databases, and do without newsletters and mass advertising.
From this realization came the desire to set up a marketing automation software to gain autonomy and meet these goals.
The results achieved by Virages
Implementing the Webmecanik Automation solution completely transformed Virages’ communication.
Today Virages is:
Between 40 and 100 contacts/day in the database.
€5.5M in sales achievements.
“Only” 50 to 100 emails are sent per day for highly targeted communications.
The unsubscribe rate is very low, close to 0%. It used to be 10 times higher.
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The challenge was to be supported by the Webmecanik team to translate the SME’s strategy into concrete marketing automation campaigns, and then to get trained for daily autonomous use.
With this support, Virages set up several marketing automation campaigns :
A DATAS acquisition campaign to generate leads for the sales team.
A hyper-targeted nurturing campaign that meets the many roles within the SME.
An onboarding campaign to welcome all new customers.
A loyalty campaign to engage their customers and enable cross-selling.
With Webmecanik, we chose a French solution that meets our requirements, which are always evolving, just like them!
Charles Ternois
Sales & Marketing Director – Virages