Marketing Automation: the choice of open source at your service
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The natural choice of open source
Webmecanik naturally chose Open Source for reasons of efficiency and culture. Indeed, Agility and Open Company are in Webmecanik’s DNA. Every employee can be a leader and a resource serving the company’s project. The company is open to the outside world and makes it easy to integrate initiatives and autonomous talents.
Developing on an Open Source Marketing Automation technology allowed us, in less than 12 months, to offer our customers a stabilized version in more than 20 languages and an intuitive and modern graphical interface. Making Marketing Automation easy to implement and evolve for our users, whether SMEs or teams from large corporations.
Rapid feature growth
Innovative features related to integration with social networks or connected devices are among the R&D topics proposed as collaborative projects to more than 100 developers around the world. Likewise, companies or developers regularly offer us CRM and ERP integration projects, sometimes corresponding to very specific vertical markets.
This allows our customers to finally integrate a standard and scalable Marketing Automation strategy instead of a costly custom integration with proprietary vendors.
The sustainability of the solution above all
Moreover, Open Source code guarantees users the sustainability of their investments. Nothing can predict a vendor’s future. On the other hand, open code used by other companies with the skills to take over projects provides a guarantee of service continuity far better than a contract!
One more Open Source player on the French market
Finally, major Open Source e-commerce players such as the French company Prestashop share this culture. It is an obvious facilitator for integrating and evolving our solutions as part of projects we carry out jointly with merchants.
Their users easily integrate complex functions and grow their sales profitably.