Which marketing automation software you should choose?
Different marketing automation editors are on the market today and it becomes more and more difficult to distinguish between them. Either because of their different features or because each solution has its own particularities not only technical ones, but also in terms of the target audience (B2B/B2C, e-commerce, etc.).
The purpose of this benchmark is to highlight the features of each of the editors but also the level of the services offered, the respect of the GDPR requirements, the integrations with third-party softwares, such as CRMs, or the available communication channels.
This comparison sheet enables you to identify the particularities of each of the publishers in order to evaluate which software would best meet your needs.
In this benchmark, you will find the info about the following editors:
- Webmecanik
- Hubspot
- Marketo
- Salesforce Pardot
- Eloqua
- ActiveCampaign
