Download the XL Group case: reactivate your cold and inactive leads
100% free & no commitment.
Case study
20% of cold leads turned into hot leads? That’s XL Group’s successful bet
XL Group is a consulting and training firm specializing in performance improvement initiatives and operational excellence. Webmecanik Automation supported the company with its lead acquisition strategy.
In this business case, you will discover:
The results achieved (spoiler: we’re at +20% hot leads)
The challenges for the XL Group team
The solutions provided by Webmecanik Automation.
XL Group business case
Finally reactivate your cold and inactive leads
What you’ll find in this business case.
XL Group’s ecosystem
The XL Group consists of a base of 30,000 contacts, spread across 4 different brands. It has a wealth of content and lead magnets and uses the Everwin CRM.
The challenges
The group’s initial problem was to prioritize leads to feed the sales teams. Indeed. They received qualified leads, but cold leads were not handled. Many marketing resources were downloaded, but these contacts were not qualified.
So the goal was to work on all contacts in a unique way—automation was welcome!
How does Webmecanik Automation address the issue?
Setting up a marketing automation tool allows XL Group to consider and qualify all contacts according to their life-cycle stages automatically.
Marketing automation campaign triggered by an event
Segmenting contacts using segments
Highlighting contacts who download resources from the website
The results achieved
20% of cold leads became hot leads
Only ±4% of inactive contacts in the database since the implementation of marketing automation
Open rates between 20% and 50%
They chose marketing automation
I open my computer, I open Webmecanik. My emails, my statistics, I have a lot of visible reports to share our analyses with the management team. I can’t imagine working without Webmecanik today
Camille Lambert
Marketing officer – XL Group
We take care of all our contacts; we no longer have ignored leads or ones completely lost.
Camille Lambert
Marketing Officer – XL Groupe