How to choose a marketing automation solution?

Are you looking for a marketing automation solution? Before deciding which solution to get, you will need to benchmark the marketing automation software market in order to choose the one that best fits your needs.

With our RFI template, you will gather information about skills and capabilities of potential suppliers in a formal and structured manner, enable easy comparisons and ensure that what the potential marketing automation companies offer is aligned with the needs of your business, make the process of evaluating your potential software development partners time and cost efficient.

You will find in this RFI: 

• list of features (lead generation, lead nurturing, segmentation, lead scoring, web tracking, automated workflow, multichannel, landing pages, forms and reporting) offered by marketing automation softwares
• plugins available (CRM, ERP, etc.)
• sales/marketing alignement
• services (support, training)
• pricing