In this marketing business case, discover how implementing a marketing automation strategy with Webmecanik helped accelerate sales and brand image in the software and hardware technology innovation sector.

In&motion specializes in the development and industrialization of airbag protection solutions. Their technology is now used in motorcycling, skiing, and horseback riding.

The company, seeking rapid growth and an improved brand image among its communities, implemented a marketing automation strategy with the Webmecanik Automation solution.

Their goals?

Boost the conversion rate of their leads with tailored and regular messages.

Optimize communication with their prospects by personalizing messages based on their personas.

Expand internationally quickly by duplicating the method across different markets.

Results

A winning strategy now duplicated in 3 countries!

10% of new users reached by a marketing automation campaign

Open rates ranging from 40 to 70% for their campaigns

A strong conversion of over 150% of their dormant leads!

In this business case, Dorian Rainaud, Digital Marketing Manager at In&motion, presents In&motion’s approach to achieving rapid results following the implementation of this new marketing automation strategy.

Nurturing strategy based on personas, communication with their prospect database, reactivation of dormant leads, international partnerships… the winning combo to boost growth!