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WHITE PAPER

Marketing Automation to revolutionize customer relations in education

This white paper co-written by Stéphane Couleaud (Webmecanik) and Stéphane Ronteix (Citizen Call) shows how Marketing Automation is applied in the education sector to revolutionize customer relations.

The continuous evolution of IT has constantly transformed your institutions’ processes. First the management and accounting of your school, followed by the organization of timetables and the operational management of courses, then real-time applications such as knowledge management or knowledge engineering.

From recruitment to Alumni: create an individualized relationship with your students

Your marketing finally benefits from these evolutions as well, with Marketing Automation enabling individualized relationships at scale. Your students must remain at the center of your relationships; emotion and professionalism are the key to a lasting relationship of trust. A smooth recruitment phase will engage them at your side. The ease of acquiring knowledge and organizing courses will make them loyal ambassadors. And if your program takes them into account throughout their entire career, your Alumni will let you benefit from their networks and can even become your new corporate clients.

Throughout these pages, you will discover the synergies that can be created between your marketing events, call centers, online conferencing tools, and marketing automation—for the greatest benefit of students and your institution.

Thanks to marketing automation, you save considerable time in managing your prospective students by automating repetitive tasks. You will also significantly increase your acquisition rates, while developing your brand awareness, and improving your close relationship with your potential future students and their sponsors.