Rodrigue Le Gall – CEO of Adooviz & former Co-Founder of Bonitasoft – highlights the usefulness of Marketing Automation in scoring the user journey through to conversion into a customer. Marketing Automation is his partner in launching Adooviz’s sales activity – a reporting solution for managers’ activities. The advantage of the software, according to Rodrigue, is “to go faster with fewer resources”.
Adooviz’s sales are B2B, but Rodrigue, who has set himself the mission of making reporting popular, starts his sales cycle with a B2C approach :
- focus on individuals’ pain points,
- they bring the solution into the company,
- deployment within companies (with the sales cycle: try, ROI analysis, pay).
It is therefore necessary to have a mass segmentation and qualification approach, to track individual journeys one by one, moving toward monitoring the “Trial Period” through to closing the sale.
Marketing Automation therefore enables the start-up to grow its sales pipeline faster and in a fully automated way, therefore with fewer resources.
The icing on the cake, the resources from fundraising are used more precisely, with good cost control and good visibility on return on investment, which helps with subsequent fundraising rounds!
Article co-written with Rodrigue Le Gall, CEO of Adooviz.
