New record investment in Acquia, owner of Mautic

The announcement is brand new: a few months after the acquisition of Mautic by Acquia, a new investor acquired a majority stake in Acquia Inc. in a transaction valuing the enterprise software company at close to $1 billion dollars.

This fact is not expected to bring fundamental changes to the Open Source communities Mautic and Drupal as the announcement Dries Buytaert (founder of Drupal and head of Acquia) states. On the other hand, it is a very strong indicator for the marketing software market! Open Source solutions, already very present in the world of CMS (WordPress, Drupal, Magento, Prestashop), will probably take a major place in the world of marketing and especially marketing automation in the upcoming years.

Besides the amount of the transaction, it suggests new ways and budgets for the development of these softwares and the management of communities such as Drupal and Mautic. This is a second good news for Mautic this year, which will most likely benefit greatly from these new cash and ambitions.
This is another very good reason for Webmecanik to continue its efforts ( as main third-party contributor) to Mautic community with the upcoming release of version 3, which will offer users many new features, but that’s still a secret.

Continuer d’explorer les articles

Generating qualified leads: how to build your digital strategy?

Inbound marketing, content marketing, SEO, social selling, the generation of qualified leads is at the heart of marketing concerns. We can see it in all digital marketing initiatives. What does this mean in concrete terms? How can you set up an effective strategy to achieve your objectives? Here you will find the definitions and key […]

30/06/2021

How can you use heatmap to boost email engagement?

Heatmaps applied to emails reveal valuable information about your contacts’ behavior: where their attention is focused, which elements attract clicks, and which are ignored. But to turn this data into real optimization levers, you need to know how to interpret it. Here’s how to take advantage of heat zones to improve the performance of your […]

30/05/2025

B2B newsletter: what you need to know

Email can be the right channel to reach your B2B prospects. To get good returns, you nevertheless need to respect some rules of the art which is emailing marketing. In this article you will find all the tips and tricks to improve your conversion rates thanks to a flawless emailing strategy! From the recipient data […]

26/02/2021

A Weekend in La Rochelle and an Unstoppable Sales Process

The sales and marketing team at Webmecanik focuses on a unique goal as its offer is now going international: GROWTH. Acquiring clients and assisting them in a way that only we know how, and attracting the best new talent and developing them is not easy. To keep our dynamic and solution-oriented approach we needed to […]

08/07/2016

Acquia acquires Mautic Inc.

Following the announcement that Mautic Inc. was acquired by Acquia, we offer you our first reactions in this editorial. You will discover our impressions, ideas and some clarifications from the perspective of the second largest contributor of Mautic community. Requirement: to distinguish Mautic from… Mautic! Careful: the communication around this event was a bit awkward. […]

09/05/2019

The alternative provided by Webmecanik on the new rules on cookie management

As explained on our blog, the new rules on cookie management will soon be here (Chrome 80 is scheduled for February 2020). These new rules will now block by default (Standard mode) third-party cookies. In addition and as promised, while Webmecanik is directly affected by these new guidelines, we have been working hard over the […]

14/01/2020