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New: social media, a new data source
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New: social media, a new data source

Many of you ask us “can Webmecanik process internet users’ data on social media?”. It’s an excellent question because, as we all know today, social media is a source of valuable information for generating leads.

Oktopost social media

Social media and Marketing Automation

I am therefore pleased to answer YES! From the end of 2015, Webmecanik will integrate Oktopost technology, a powerful social media tool.

Oktopost allows you to monitor and manage your presence and your campaigns on the main social networks. Here’s a quick overview of the tool:

Supported social networks 

  • Facebook profile & page 
  • Linkedin profile & page 
  • Twitter profile 
  • Google Plus

Campaign creation

  • Schedule posts
  • Extension to share information from the Web
  • Measure performance

For the moment, Webmecanik allows you to plan the publication of posts on social media in advance.

Oktopost’s advantages

  • Simple and effective dashboard for the performance of the latest posts & actions
  • Editorial calendar, useful visualization
  • Stream: a news feed of the latest posts where you can reply directly
  • Feedly, monitoring
  • Mailbox for the latest discussions & comments on the social network
  • Report with clicks, likes, comments and conversions

Data that can be processed, segmented

  • Last name
  • First name
  • Gender
  • Age
  • GeoTargeting/ Location
  • Behavior in the campaign, source and path, engagement
  • And perhaps, as a bonus to be confirmed: the emails used for the network and the stated interests

You will finally be able to identify key influencers and their impact on your business

The greatest challenge when it comes to social marketing actions is the difficulty of measuring and tracking the impact of campaigns and determining their ROI.
With this new feature, marketers can now collect detailed information on the behavior of each prospect and use lead scoring to determine their social reach and their ambassadors.
The richness of the social data collected allows you to identify the influencers who impact your business. 
Moreover, on your current projects you will be able to use lead nurturing to effectively engage these influencers on a large scale, across new channels.

In short?

Social media, a new data source

You will learn what your customers and prospects are saying to each other on social media, where they come from and what their codes are. It is also significant help for prioritizing your engagement and delivering real social media ROI. Stop wasting time with impersonal connections or connections unrelated to your goal.

So here’s to December, because Santa Claus plans to spoil marketers.

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