Explore product updates
Enhancements, new features – get an overview of the latest Webmecanik updates.
All updates
Leverage your B2B customers’ purchase data with custom objects
Contracts, subscriptions, services… Custom objects can now be directly associated with companies, not just contacts. This gives you a more complete view of your B2B accounts and allows you to activate even more relevant campaigns, truly personalized based on each customer’s context.
Finally align your marketing and sales actions with your customers’ real business reality!
An AI assistant directly integrated into Webmecanik solutions
Benefit from an AI assistant directly integrated into Webmecanik Automation and Webmecanik Pipeline, available anytime. Ask your questions and get real-time answers, with step-by-step guidance inside the platform.
Move faster, with fewer frictions and greater day-to-day autonomy.
Identify your top-performing campaign paths at a glance
In the campaign builder, each path now displays the number of contacts flowing through it, the percentages on decision branches, and line thickness proportional to contact volume.
Save your favorite email and landing page sections
Save your recurring email and landing page blocks and sections so you can reuse them anytime in your future content – simply drag and drop, without having to recreate them.
Save valuable time while keeping your content consistent and ready to use.
#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Set an expiration date for your marketing and transactional emails so they automatically disappear from inboxes once they become outdated.
Driven by the Email Expiration Date initiative from Zero Carbon Email, this eco-friendly standard aligns with our CSR commitments and our Responsible Digital certification approach – helping you make your marketing more sustainable without changing your habits or impacting your performance.
An entity pre-selector to create your segments more easily
An intelligent summary of your sales opportunities 🪄
From your opportunity record, AI analyzes the history of interactions and the information related to your opportunity to highlight the key elements and generate a clear, actionable summary. At a glance, you’re ready to engage with your prospect, equipped with the right insights. A real time-saver to stay in control of every opportunity!
Form statistics are getting richer
You can now view the total number of submissions over the selected period directly from your form page. A simple way to track performance trends over time, in addition to total and unique submissions.
Easily navigate between your Webmecanik apps
A new menu is now available in the top-right corner of your Webmecanik applications. Depending on your access, it allows you to switch from one product to another in just one click.
Your favorite content turns into ready-to-use templates
Transform your emails and landing pages into reusable templates in one click and access them anytime in your theme library. Save valuable time while keeping your communications consistent.
AI that speeds up the creation of your emails and landing pages 🪄
Write, improve, or translate your content in one click with AI built directly into your email and landing page editors. Go even further by customizing your requests with your own prompts and let AI optimize your content. 🚀
Creation no longer slows you down – it becomes a driver of performance!
More criteria for dynamic email content
You can now use contact tags, in addition to contact and company fields, to personalize your emails. Take advantage of this new personalization key to tailor your messages and make every email even more relevant.
An intuitive landing page form builder
Discover the new Form component in the landing page editor. With just one click, you can add forms, customize their look, and match them to your brand colors – no code, no friction. 🎨✨
Your landing pages just became even more engaging and more effective.
Update contact owners through import
You can now update the owner of your contacts and companies during an import! 🔄
Perfect for automatically assigning leads from trade shows or events to the right sales team right from import. Your data stays up to date, and your teams stay aligned.
Simplified organization with folder-based management
Group all your marketing assets into customizable and collaborative folders (emails, segments, landing pages, forms, campaigns and reports). 🗂️
Each folder becomes your own command center to manage campaigns from A to Z. Gain visibility, efficiency, and effortless teamwork.
Salesforce Custom Object Synchronization
Enjoy automatic synchronization of your Salesforce custom objects (opportunities, orders, products, contracts…) directly linked to your contacts in Webmecanik Automation.
All your business data finally unified, ready to trigger ultra-personalized, fully automated campaigns that truly reflect each customer’s reality.
Your CRM now connects to Zapier
Easily connect your CRM to your business tools and automatically sync the creation and updates of your contacts, companies, activities, and opportunities.
Eliminate repetitive tasks, streamline your processes, and focus on what truly matters: growing your sales.
Enhanced statistics reliability
Your analytics are now even more accurate thanks to intelligent detection that automatically blocks more than 500 bots from search engines and analytics tools.
Your reports now provide a more accurate reflection of your contacts’ real engagement.
Adopt the marketing and CRM solution trusted by over 700 companies.
Webmecanik supports you at every stage of the sales funnel—from first interaction to conversion—to transform your data into a powerful growth engine.