Download this must-have guide to start your marketing automation journey.

Blog
plone is awesome?!
1 min read

plone is awesome?!

fond_demo

By using tools every day, we sometimes end up forgetting that what seems obvious to us is not necessarily obvious to those discovering the web and its wonderful world.

Thus, yesterday I was presenting Plone to a dynamic business group that wants to equip itself with a tool to showcase its members. The objective of the meeting was mainly to discuss the group’s functional needs, but I took the opportunity to show a few Plone screencasts.

And the effect is always the same when you get to publishing a file with Plone:

  • One click to log in
  • One click to go to the right section of the site
  • One click to attach a file
  • One click to decide whether to publish it or share it only among members

Plone is a fantastic CMS, but like all tools of this caliber, you end up getting used to it and finding it "normal".

Continue exploring articles

Email marketing: why it remains the most powerful channel for CMOs

Email has gone through every digital revolution without ever losing its place. If it remains the most powerful channel, it’s because it’s built on three things that...

Emailing
EMAIL-TRACKING-RGPD

GUIDE: Tracking Marketing Emails and CNIL Compliance (GDPR)

Everything you need to know about email tracking and the CNIL’s new recommendations to stay compliant with the GDPR and continue to manage your campaigns effectively.

GDPR

Strategic guide: master Lead Nurturing for conversion

Lead nurturing is not just a sequence of automated emails. It’s the art of keeping a relevant conversation with your prospects until they’re ready to buy. This guide gives you the keys to structure campaigns that turn interest into revenue. 1. The diagnostic phase: lay the foundations Before writing a single line, you must define […]

How to track the performance of your marketing messages?

Introduction  You’re already well established in your market. Your target is clearly defined, your marketing channels are in place, and you may have even carried out an audit of your past activities. But one question remains essential: are your marketing messages truly performing? Whether it’s email, WhatsApp messages, SEA campaigns, social ads, or SMS, every […]

Why email statistics are essential to your strategy?

Let’s be honest: when we talk about email marketing, we often think about the subject line, design, the header, or even the famous CTA. But statistics? They’re sometimes pushed into the background… until the moment you ask, “But did someone really read this email?” This is where an analysis of open rates, clicks, bounce rates, […]

Statistics

CRM and marketing automation: how to (finally) align Sales and Marketing teams?

The opportunity nobody was asking for In 2025, the crisis of trust persists in our economies. This crisis of trust makes acquiring new customers a long, complex, and uncertain process. As in every crisis cycle of a system based on the continuous growth of sales of goods and services. In too many French companies, the […]