Download this must-have guide to start your marketing automation journey.

Blog
telemetry: when the virtual feeds on the real
1 min read

telemetry: when the virtual feeds on the real

With the advent of smartphones, the virtual and the real are very often intertwined. Locating nearby services, meeting singles in your area, train departure times at the station across the street… the possibilities are many and endless.

By making the real interact with the virtual, we can now develop more relevant and truly differentiated services. It is with this in mind that Eureos developed the Maison Aqualogic website for Aqualogic.

It is a bit like the Big Brother of rainwater harvesting: internet users can follow a family’s rainwater consumption in real time, and thus see for themselves the benefits of such a system.

Of course, systems capable of accessing remote data, such as video cameras, have existed for a long time. But here, the challenge was to offer a solution at an affordable price (both in terms of acquisition cost and communication fees) and to easily integrate this measurement into a website built with one of the most popular Open Source CMSs of the moment: Joomla.

With this system, many local authorities and companies that did not have access to these technologies for budgetary reasons will be able to benefit from the advantages of real-time telemetry: temperature monitoring, continuous humidity measurement, energy metering, monitoring the level of liquid in a tank…

And you, what applications do you envision?

Continue exploring articles

EMAIL-TRACKING-RGPD

GUIDE: Marketing email tracking and CNIL compliance (GDPR)

Understand everything about email tracking and the CNIL's new recommendations to remain GDPR compliant while continuing to effectively manage your campaigns.

GDPR
funnel de vente B2B

Structure your entire B2B funnel with custom objects

Leverage your business data to create more targeted, personalized and high-performing campaigns.

B2B Strategy

Strategic guide: mastering Lead Nurturing for conversion

Lead Nurturing is not just a series of automated emails. It is the art of maintaining a relevant conversation with your prospects until they are ready to buy. This guide gives you the keys to structuring campaigns that turn interest into revenue. 1. The diagnostic phase: lay the foundations Before writing a single line, you […]

How to track the performance of your marketing messages?

Introduction  You are already a well-established player in your market. Your target audience is clearly defined, your marketing channels are in place, and you may even have already audited your past actions. But one question remains essential: are your marketing messages really performing? Whether it is email, WhatsApp messages, SEA campaigns, social ads, or SMS, […]

Why are email statistics essential to your strategy?

Let’s be honest: when we talk about email marketing, we often think about the subject line, the design, the header, or even the famous CTA. But statistics? They are sometimes pushed into the background… until the moment when we ask ourselves, “But actually, did anyone really read this email?” That is the beginning of an […]

Statistics

CRM and marketing automation: how to (finally) align Sales and Marketing teams?

The opportunity no one asked for In 2025, the crisis of confidence persists in our economies. This crisis of confidence makes acquiring new customers long, complex, and uncertain. As in every crisis cycle of a system based on the continuous growth of sales of goods and services. In too many French companies, the pattern repeats […]