Download this must-have guide to start your marketing automation journey.

Blog
The challenges of Marketing Automation are the synchronization and consistency of customer data
1 min read

The challenges of Marketing Automation are the synchronization and consistency of customer data

Eolas – part of the Business & Decision group – is very active in the world of Retail e-Commerce and Real Estate. Marc Gruaz, Project Manager at Eolas, reminds us that the first challenge is above all to synchronize websites with CRM customer databases. This takes months, sometimes years. The issue is not so much having APIs or software connectors, but having a genuine sales transformation and marketing communication strategy.

A fan of simple things, done properly, which are then modified or developed in agile mode, Marketing Automation follows the same project management rules:

  1. brand and communication strategy
  2. organization and consistency of actions
  3. choice of tools

There is also the issue of data legislation in Europe (see GDPR – General Data Protection Regulation).

Eolas manages 3 e-commerce sites that each represent more than €10M in revenue, and the gradual implementation of these strategies has enabled growth of more than 35% per year.

On real estate websites, growth is very strong for agencies that invest, because all marketing for real estate agencies is now done online.

Watch or rewatch the interview

 

Continue exploring articles

Initiative zero carbon email

#ZeroCarbonEmail: Set an Expiration Date for Your Emails

Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.

An intelligent summary of your sales opportunities 🪄

Discover our new intelligent opportunity summary feature to get a clear recap of the actions to take in just a few seconds.

Feature

Speed up the creation of your emails and landing pages with AI 🪄

Write, improve, or translate your content in one click with AI built directly into your email and landing page editors.

Strategic guide: mastering Lead Nurturing for conversion

Lead Nurturing is not just a series of automated emails. It is the art of maintaining a relevant conversation with your prospects until they are ready to buy. This guide gives you the keys to structuring campaigns that turn interest into revenue. 1. The diagnostic phase: lay the foundations Before writing a single line, you […]

Folder Management: The Organization Your Team Has Been Waiting For! ✨

Emails on one side, campaigns on another, segments scattered everywhere… What if everything could be organized in one place? Introducing our new folder management feature.

Feature

How to track the performance of your marketing messages?

Introduction  You are already a well-established player in your market. Your target audience is clearly defined, your marketing channels are in place, and you may even have already audited your past actions. But one question remains essential: are your marketing messages really performing? Whether it is email, WhatsApp messages, SEA campaigns, social ads, or SMS, […]