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The digital transformation of sales and marketing practices
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The digital transformation of sales and marketing practices

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Expert roundtable on April 8, 2016 in Paris.

The digitalization of marketing and sales activities is undeniable. Many questions are arising within company management, with the topic being the integration of a digital strategy at the heart of existing strategies, and even the creation of a Chief Digital Officer to be included in executive committees.

Where should you start? What are the pitfalls to avoid? How can you adapt and implement a measurable, ROI-driven strategy?
Where is the connection made between digital, marketing and sales teams?

On April 8, an exceptional roundtable bringing together these 3 professions will be held to answer these questions and your own.

Speakers

  • Walid Kaak, expert in editorial and digital strategy.
  • Sébastien Henrot, expert in business development and CRM.
  • Norman Pracht, expert in marketing automation strategy.

Practical information and registration

  • Friday, April 8, 2016, from 8:30 a.m. to 10:30 a.m.
  • Hotel Bedford
  • 17 rue de l’Arcade – 75008 Paris

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