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The video medium is addictive and ideal for turning your leads into customers
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The video medium is addictive and ideal for turning your leads into customers

“80% of viewers watch a video through to the end when it is interactive, compared with less than 20% for written content.”

Loïc Lechelle, Founder of Megapix’ailes, qualifies the viewer, segments and personalizes the video sequences according to the viewer’s watching behavior.

By implementing Marketing Automation strategies in interactive videos, scenarios adapt to the viewer’s choices. All the sectors that sell dreams – outdoor brands, tourism – are the pioneers.  But although the sector is lagging behind on this topic, this also applies to B2B sectors: video then serves the salesperson with behavioral information directly integrated into their CRM!

Article co-written with Loïc Lechelle, Founder of Megapix’ailes.

Watch or rewatch the interview

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