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webmarketing, the intern’s job
2 min read

webmarketing, the intern’s job

For many companies, the professional world can be divided into two categories:

  1. Serious professions: banker, lawyer, doctor, engineer…
  2. Kid jobs: Club Med activity leader, pedal-boat attendant in Annecy, live distributor of free newspapers, server at McDonald’s and… web marketer.

When you browse job sites, you really get the feeling that webmarketing is child’s play: out of 10 job offers in the field, 9 are offered as internships or entry-level positions.

Here is an excerpt from a posting published by the subsidiary of a major French bank for a position as a “web marketing officer”:

“[…] you have good interpersonal skills and a good knowledge of web marketing techniques. You want to enhance your academic background with concrete, rich and educational experience in a company. You are looking for an internship for your degree, which will allow you to put your academic learning into practice. […]”

I’ll skip over the “interpersonal skills,” a tired cliché people love to trot out at trade shows. What makes you smile is that they manage to put “good knowledge of web-marketing techniques” and “internship” together in the same ad.

To do web marketing, you need to:

  • Have a good grasp of strategic marketing in order to translate it effectively into operations.
  • Have hands-on experience with SEO, SEA, and SMO. Given that good organic SEO only bears fruit after 6 months / 1 year, you can imagine the perspective a freshly graduated student can have (or not).
  • Know how to manage communities of several hundred users.
  • Understand the technical constraints related to the web and have basic knowledge of HTML (an absolute minimum).
  • Know how to write, period, and also how to write for the web.

Easy. These days, young people know Facebook inside out (just like truck drivers know diesel engine technology).

 

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