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Webmecanik Academy: our marketing automation training program
2 min read

Webmecanik Academy: our marketing automation training program

The Webmecanik Automation Expert training supports you in understanding, getting to grips with, and implementing your marketing automation strategy. Through a program that is both theoretical and practical, Webmecanik offers you a comprehensive, certified training course. Discover the content of this program! 

A program designed for learners:

Definition of inbound marketing & marketing automation

To begin with, the Webmecanik Automation Expert training lays the foundations: the definition of inbound marketing and the definition of marketing automation. The goal is to align on the main topics of this training course and the vocabulary used by the various trainers through several short videos and quizzes. 


The software in a few words

Next, you will discover the software. A guided tour to understand the features and how Webmecanik Automation works. The goal is to get a better idea of what is possible and the mindset to adopt in order to develop your marketing automation strategy, but also to see where the buttons you will need later are located. You will be supported in your first steps on the training site. Then you will be invited to think about your marketing automation strategy. 


Implementing a strategy 

The heart of the matter is quickly reached: your marketing automation strategy. From planning to implementation, each step is guided by videos, challenges, and in-person sessions. To begin, a discussion with the trainer helps list the projects, prioritize them, and then target a campaign suited to your needs. Then several videos will help you set up this campaign step by step, all the way to implementing reports for KPI monitoring. 

 

This comprehensive and practical training course is here to give you every chance of success for a turnkey, successful marketing automation strategy. You will also receive a certificate attesting to the successful completion of your Webmecanik Automation Expert training. And since the sector is constantly evolving, Webmecanik Academy offers new training courses every month on web marketing topics. 


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