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Webmecanik Academy Training
Personalization training

Personalization Training

Why this training?

Do you want to improve your results?
Personalize your communications and maximize your open and click-through rates! Indeed, Webmecanik Academy explains why and how to personalize your communications. Through a course that is both theoretical and practical, this Webmecanik Automation feature will hold no more secrets for you.

Training objectives

The Webmecanik Personalization training covers theory and practice to best personalize your communications.

Through different modules you will achieve the following objectives:

  • Master the software features
  • Understand the benefits of personalization
  • Know the prerequisites

Training outline

1

Understand the challenges of personalization

With explanatory videos and challenges, you will review the statistics

2

Prerequisites

Understand the basics for successful personalization

3

Be autonomous with personalization

Implement personalization in your marketing automation strategy

Who is the Webmecanik Personalization training for?

The Webmecanik Personalization training is for everyone. Marketer, sales, manager—whatever your level.

PREREQUISITES: basic knowledge of marketing and web marketing – the trained company has a website and the trained teams hold positions related to web marketing.

Teaching methods

Through the Webmecanik Academy method, you will train with different learning formats (video, quiz) based on the theoretical discovery of the marketing automation environment (vocabulary, use cases, etc.) and a direct application of these concepts to your company in the form of exercises and practical work.
These digital formats allow you to progress at your own pace, while being supported by a dedicated trainer invested in your project.

Instructors

The instructor(s) are specialists in new technologies and the Webmecanik Automation software. They have sufficient hands-on experience with the tool to deliver training. Most of them also teach students in the context of degree-granting programs.