Training: GDPR with Webmecanik Automation
Why this training?
This training module will allow you to leverage the full power of the Webmecanik Automation software in compliance with the principles of the GDPR.
Training objectives
- Know the GDPR prerequisites
- Know how to use the software features to be compliant
At the end of this training, you will have acquired the essential concepts of the GDPR as well as the steps for simple and fast compliance.
Training outline
GDPR
Review the GDPR prerequisites for cookie management and sending marketing emails
Opt-in
Managing opt-ins with the Webmecanik Automation software: how to set them up, manage your contacts afterwards, …
What is the GDPR?
The General Data Protection Regulation governs the processing of personal data in the European Union. Your age, your address, for example, are sensitive data that need to be protected, and every company must put different measures in place to protect them.
Why link the GDPR and your marketing tool?
Your contacts’ data is a gold mine for your marketing campaigns. It therefore deserves the utmost attention. By integrating marketing automation with GDPR management, you ensure compliance without any manual action.
Who is the GDPR with Webmecanik Automation training for?
The GDPR with Webmecanik Automation training is intended for everyone. Marketer, sales rep, director—whatever your level, you will come out of this training completely autonomous and an expert in marketing automation.
PREREQUISITES: basic knowledge of marketing and web marketing
Teaching methods
Through the Webmecanik Academy method, you will train with different learning formats (video, quiz) based on the theoretical discovery of the marketing automation environment (vocabulary, use cases, etc.) and a direct application of these concepts to your company in the form of exercises and practical work.
These digital formats allow you to progress at your own pace, while being supported by a dedicated trainer invested in your project.
Instructors
The instructor(s) are specialists in new technologies and the Webmecanik Automation software. They have sufficient hands-on experience with the tool to teach it. Most of them also teach students as part of degree programs.
The GDPR certification with Webmecanik Automation is nominative.