Training: improve the deliverability of your emails with Webmecanik Automation
Why this training?
Good deliverability ensures your emails reliably land in your recipient’s inbox. In other words, it’s how to increase the profitability of your emails—making sure you reach your target to secure the best results.
In this module you will discover the key principles of your email deliverability. You will understand the specifics to improve using your Webmecanik Automation software.
Training objective
Improve email deliverability, understand the key points, and know how to analyze performance.
In this module:
- Analyze your performance.
- Know and understand the concept of deliverability.
- Measures to take to improve deliverability.
Training overview
What is deliverability?
Discover the key principles and the factors involved in your email deliverability.
Improve your deliverability.
Discover the measures to take to improve deliverability: from configuring your tool to the spelling of your email.
Analyze your performance.
Which KPIs are relevant to track to measure the performance of your emails?
Who is the deliverability training for?
The Webmecanik Academy supplementary training module on your email deliverability is intended for marketing teams as well as sales teams.
Prerequisites: basic knowledge of marketing and web marketing – the trained company has a website and the trained teams have roles connected to web marketing. Use of the Webmecanik Automation software.
Teaching methods
Through the Webmecanik Academy method, you will train with different educational formats (video, quiz) based on the theoretical discovery of the marketing automation environment (vocabulary, use cases, etc.) and a direct application of these concepts to your company in the form of exercises and practical work.
These digital formats allow you to progress at your own pace while being supported by a dedicated trainer invested in your project.
Instructors
The instructor(s) are specialists in new technologies and the Webmecanik Automation software. They have sufficient hands-on experience with the tool to teach it. Most of them also teach students as part of degree programs.