Training: measure the profitability of your marketing actions thanks to UTMs
Why this training?
Optimizing your marketing resources means, of course, optimizing your budget and ultimately optimizing your conversion. In the digital age, it is therefore essential to measure the channels that convert the most so as not to spread your efforts too thin and to stay focused on what brings you the most leads and therefore customers. Every marketer’s goal: generate quality traffic to increase your chances of generating more revenue.
In this training module, you will discover the key principles of measuring the profitability of your marketing actions using UTM (Urchin Tracking Module). Set up your first tagging plan, identify the channels that convert the most, and adjust your marketing strategy.
Training objective
Understand UTMs and learn how to use them to measure the profitability of your marketing actions.
In this module:
- Learn how to analyze your performance using UTMs
- Understand UTMs
- Learn how to use them
Training outline
What is a UTM and what is it for?
Discover the key principles of UTMs and the importance of implementing such tracking tools.
How to create a UTM tagging plan and implement it?
Discover the steps to set up a UTM tracking strategy. Create your first tagging plan.
Analyze your performance.
Focus on the key KPIs to track to measure the performance of your marketing campaigns and determine the channels with the best ROI.
Who is the UTMs training for?
The complementary Webmecanik Academy training module on measuring the profitability of marketing actions is intended for marketing teams but also sales teams.
Prerequisites: basic knowledge of marketing and web marketing – the trained company has a website and the trained teams hold positions related to web marketing. Use of the Webmecanik Automation software.
Teaching methods
Through the Webmecanik Academy method, you will train with different educational formats (video, quiz) based on the theoretical discovery of the marketing automation environment (vocabulary, use cases, etc.) and the direct application of these concepts to your company in the form of exercises and practical work.
These digital formats allow you to progress at your own pace while being supported by a dedicated trainer who is invested in your project.
Instructors
The instructor(s) are specialists in new technologies and the Webmecanik Automation software. They have sufficient hands-on experience with the tool to teach it. Most of them also teach students as part of degree programs.