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Webmecanik Academy Training
Webmecanik Automation Training Methodology

Webmecanik Automation Methodology Training

Why this training?

Review the basics of marketing automation strategy methodology. In 7 steps, discover how to build your highest-performing marketing automation campaigns!

Training objective

The Webmecanik Academy methodology training presents the 7 key steps to develop your marketing automation workflows.

You will validate the following objectives:

  • Understanding the 7 steps to build a marketing automation workflow.
  • Knowledge of the marketing automation strategy methodology.

Training diagram

1

Define your objectives

To find the best way to achieve them

2

Define your KPIs

to measure each of your actions, and adapt your strategy to your results.

3

Define your target

Find and understand your persona’s behavior.

4

Manage your database

Segment, organize, and use your database in compliance with the GDPR.

5

Design your workflow

6

List and create your content

All of this will be necessary for your campaign to run smoothly!

7

Establish your action plan

Who is the Webmecanik Methodology training for?

The Webmecanik Academy methodology training is for everyone. Marketers, salespeople, managers—regardless of your level.

PREREQUISITES: basic knowledge of marketing and web marketing – the company being trained has a website and the teams being trained work in roles related to web marketing.

Teaching methods

Through the Webmecanik Academy method, you will train using different learning formats (video, quiz) based on the theoretical discovery of the marketing automation environment (vocabulary, use cases, etc.) and the direct application of these concepts to your company in the form of exercises and practical work.

These digital formats allow you to progress at your own pace, while being supported by a dedicated trainer invested in your project.

Instructors

The instructor(s) are specialists in new technologies and the Webmecanik Automation software. They have sufficient hands-on experience with the tool to teach it. Most of them also teach students as part of degree programs.