Download this must-have guide to start your marketing automation journey.

Blog
Webmecanik accelerates its internationalization
3 min read

Webmecanik accelerates its internationalization

On behalf of the Webmecanik team, I am proud to welcome 32 new clients for the first half of 2019, Divalto and Dimo Software in IT, Skiply in the world of connected devices, Fransat in the media sector, and a few non-profit organizations. Our revenue is growing by 22% with stable staffing levels. This allows us to support our development without needing to raise external funds.







Our rapid international growth requires new talent







Our international activities now account for more than 20% of our business, compared with 15% in 2018. We are pleased to welcome our first Israeli company, Danon Culinary Institute, which confirms the rapid adoption of Webmecanik as an alternative to expensive, proprietary marketing automation solutions such as Adobe Marketo, Oracle Eloqua, Salesforce Pardot, or Hubspot.






This requires new talent. Carol Correia comes to us from Brazil and joins Webmecanik to help its European and international partners grow their marketing automation sales. Under her leadership, the Webmecanik website has been translated into Portuguese in addition to English, French, German, and Italian. Florent Petitjean joined us to provide leadership and development for the support team. And Johan Buchert is leaving the support team to lead marketing in order to share best practices and offer value-added tools to our clients and partners and improve their return on investment through automated campaigns.







Acquia’s acquisition of Mautic is a great opportunity







It has now been two months since Acquia, the American leader in open source software, announced the acquisition of Mautic. Webmecanik is the world’s second-largest contributor to the Mautic codebase.






Given that DB Hurley – the founder of Mautic – is now the chief technology officer of the Acquia Marketing Cloud business unit, Webmecanik is convinced that Acquia’s experience with Drupal is a fantastic opportunity for the community. We look forward to sharing Acquia’s next announcement regarding the community’s governance and objectives. We’ll tell you more soon. 







Save September 17 for AutomationDay in Lyon







Finally, Webmecanik is proud to sponsor the international AutomationDay event in Lyon on September 17. More than 4 conferences and 30 workshops dedicated to automating and personalizing the entire digital experience will be led by professional users, agency integrators, and software vendors from all over Europe.






AutomationDay is an event for sharing experiences around Martech, technologies that improve automation processes, scenario examples to increase productivity, and seamless relationships.



About Webmecanik







Webmecanik is the first open source marketing automation software vendor in Europe. The rapid adoption of Webmecanik as an alternative to expensive, proprietary marketing automation solutions such as Adobe Marketo, Oracle Eloqua, Salesforce Pardot, or Hubspot has been a key driver of the company’s growth. More than 70 partners and 350 companies have already joined the Webmecanik user community in Europe, the Americas, and Asia-Pacific.






Webmecanik enables its clients to automate their customer relationships by delivering a useful message or action to the right person at the right time with the right content. Managed and synchronized with their customer relationship management software, companies can now nurture their leads across all touchpoints with their customers and prospects.






www.webmecanik.com

Continue exploring articles

Initiative zero carbon email

#ZeroCarbonEmail: Set an Expiration Date for Your Emails

Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.

An intelligent summary of your sales opportunities 🪄

Discover our new intelligent opportunity summary feature to get a clear recap of the actions to take in just a few seconds.

Feature

Speed up the creation of your emails and landing pages with AI 🪄

Write, improve, or translate your content in one click with AI built directly into your email and landing page editors.

Strategic guide: mastering Lead Nurturing for conversion

Lead Nurturing is not just a series of automated emails. It is the art of maintaining a relevant conversation with your prospects until they are ready to buy. This guide gives you the keys to structuring campaigns that turn interest into revenue. 1. The diagnostic phase: lay the foundations Before writing a single line, you […]

Folder Management: The Organization Your Team Has Been Waiting For! ✨

Emails on one side, campaigns on another, segments scattered everywhere… What if everything could be organized in one place? Introducing our new folder management feature.

Feature

How to track the performance of your marketing messages?

Introduction  You are already a well-established player in your market. Your target audience is clearly defined, your marketing channels are in place, and you may even have already audited your past actions. But one question remains essential: are your marketing messages really performing? Whether it is email, WhatsApp messages, SEA campaigns, social ads, or SMS, […]