At Webmecanik, we work every day to make the open source software Mautic the best marketing automation tool for our agency and business clients. At the beginning of this year, we are delighted to present our new integration that connects your Prestashop e-commerce site to marketing automation software!
The Prestashop & Mautic plugin was created for marketing automation or e-commerce site users.
About Marketing Automation
For those who have never heard of Marketing Automation, or who do not know Mautic, let us begin this article with a quick explanation of what it is all about.
Marketing Automation refers to software that improves the efficiency and performance of marketing activities (especially digital). This type of software automates procedures based on repetitive tasks, such as sending simple messages or more complex email campaigns. Marketing Automation platforms make it possible to set up predefined actions based on specific events tracked on your websites.
The features of a modern Marketing Automation tool include: sending emails, behavioral web tracking to enrich your contact records, as well as reports on the performance of these actions. Thanks to Marketing Automation, you save your employees’ time (marketing and sales) on repetitive tasks so they can focus on subjects where they bring real added value.
We have now been working on the topic of Marketing Automation at Webmecanik for nearly 5 years. For the past 18 months, we have concluded that Mautic is the most flexible and sustainable solution. Probably because it is the only Open Source solution and therefore opens up every opportunity for functional evolution.
Mautic fulfills the mission of any Marketing Automation solution such as Hubspot, Marketo, Salesforce Pardot, Oracle Eloqua, and the like. Our mission at Webmecanik is to offer “Mautic as a service” with a solution hosted in France and Switzerland, preconfigured, maintained, with French/English/German support as well as several training and support services.
Webmecanik is the leading community contributor after Mautic itself.
The benefits of an e-commerce and Marketing Automation integration
If you want to set up customer tracking and ensure loyalty, it is essential to link the data from your CRM or customer database (here, the e-commerce site) to your marketing tool. Salesforce explained that you have a 70% chance of selling to an existing customer. So do not miss the opportunity to stay connected with your customer to make sure they remain loyal!
Integrating your e-commerce site with your Marketing Automation tool will help you:
- track the behavior of your customers and visitors on your e-commerce site,
- educate your customers about your business and the products you offer (Lead Nurturing),
- segment contacts according to their interests and purchase category,
- classify them according to their loyalty in order to tailor your offers (Scoring),
- reduce customer response time,
- ensure that you send relevant information to your customers after their purchase.
The benefits of the Prestashop & Mautic integration by Webmecanik
From a functional point of view, the integration developed by Webmecanik offers:
- customer data synchronization into the marketing automation tool,
- a 360° customer view,
- marketing task automation (after-sales, promotions, etc.),
- multichannel communication (SMS, email, webinar, web notifications, etc.),
- duplicate detection,
- contact categorization according to their purchases.
The synchronization of purchase categories is done according to the architecture of the product categories in your Prestashop e-commerce site. This architecture is replicated into segments, and you can automatically and specifically nurture these contacts according to the products purchased.
For example, if a customer buys baby clothing for a 6-month-old from you, you can automatically make sure to send them a message offering your 12-month range within the following 4 months. In this way, you make sure to support 100% of your customers (with no one forgotten) over time and in a relevant way.
The module can be configured in just a few minutes, and your marketing campaigns can be easily set up in Mautic or Webmecanik Automation.
Implementation is very simple:
- It is free for Webmecanik Automation users.
- It is a paid module available from €50 on the Prestashop marketplace.
Feel free to contact us if you need more information.
Webmecanik
