We regularly offer you a comparison of different marketing automation software solutions on the market. Each software solution is analyzed based on more than 60 criteria. You can search for the feature you need; we offer you a side-by-side comparison of software following the benchmark of marketing automation solutions by the Marketing Automation Academy. This comparison will help you find the marketing automation platform that suits you.
Webmecanik
First French Marketing Automation software vendor based on Mautic Open Source code, which guarantees the long-term sustainability of investments for companies and digital agencies with more than 150 developers worldwide. This SaaS solution offers a stable version, hosted in France with local support and compliant with the new GDPR regulations.
Hubspot
HubSpot is a platform offering a suite of software dedicated to businesses that are engaged in an inbound marketing approach. It remains the leader in marketing automation because it is the historical player. Its various software solutions help develop more personal relationships with contacts, from the first interaction to customer retention.
General comparison
| Webmecanik | Hubspot | |
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| Cons |
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Feature-by-feature comparison
Relationship marketing
- Collect and leverage anonymous contact data
| Webmecanik | Hubspot | |
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Cookie-based data collection |
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Tracking anonymous data (browsing behavior) |
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Use of anonymous behavioral data for segmentation purposes |
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Capture leads
- Lead tracking
| Webmecanik | Hubspot | ||
| Tracking script | Identify your visitors | ╳ | ╳ |
- Form creation
| Webmecanik | Hubspot | ||
| Form settings (fields, submission) | Capture through forms | ╳ | ╳ |
| Form template | ╳ | ╳ | |
| Progressive profiling | ╳ | ╳ | |
| Pre-filled form (auto-fill) | ╳ | ╳ |
- Dynamic content
| Webmecanik | Hubspot | ||
| Information collection via pop-in | ╳ | ╳ |
- Landing page editor
| Webmecanik | Hubspot | ||
| Landing pages | Create landing pages to convert | ╳ | ╳ |
| A/B testing | ╳ | ╳ | |
| Landing page templates | ╳ | ╳ |
- Social Monitoring
| Webmecanik | Hubspot | ||
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Capture with hashtags |
Track high-potential Twitter accounts |
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- Social login
| Webmecanik | Hubspot | ||
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Facebook Connect |
Capture through social media |
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Linkedin Connect |
Capture through social media |
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Qualify the database
- Lead Management
| Webmecanik | Hubspot | |
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Lead manager |
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Behavioral history |
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Prospect record |
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Prospect creation |
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CSV import of prospects |
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Reconciliation (merge) |
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- Segmentation
| Webmecanik | Hubspot | |
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Smartlists |
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Behavioral tracking |
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Tag |
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- Scoring
| Webmecanik | Hubspot | |
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Points |
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Actions based on points (trigger) |
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Nurture the relationship
- Emailing: design your email campaigns
| Webmecanik | Hubspot | |
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WYSIWYG editor |
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Email Marketing |
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Transactional email |
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Drag and drop content blocks |
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Template |
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A/B testing |
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Responsive format |
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Preview / tests |
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Sending frequency management |
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- Social Media
| Webmecanik | Hubspot | ||
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Social relationship marketing (automated campaign) |
Publishing on Linkedin |
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Publishing on Twitter |
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Publishing on Facebook |
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Social media publishing platform |
Publishing on social media |
– | ╳ |
- Other channels
| Webmecanik | Hubspot | ||
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Dynamic content |
Publishing dynamic content |
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SMS |
Push | ╳ | ╳ |
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Web notification |
Push | ╳ | – |
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RSS to email |
Push | – | ╳ |
| Blog |
Creating a blog in the marketing automation interface |
– | ╳ |
Automate and manage
- Campaign builder: build marketing automation campaigns
| Webmecanik | Hubspot | |
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Campaign builder |
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Drag and drop |
╳ | – |
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Test |
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- Dashboards: configure dashboards
| Webmecanik | Hubspot | |
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Customize by user |
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Macro view and by time period |
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Calendar |
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- Reports: monitor reports for better management
| Webmecanik | Hubspot | |
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Analyze your actions with dynamic reports |
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Automatic sending of reports |
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- Alerts
| Webmecanik | Hubspot | |
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Automatic alerts |
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Services
- Integration: real-time connection with all platforms
| Webmecanik | Hubspot | |
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CRM integration |
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eCommerce integration |
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Email inbox integration |
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- Support: stay in control of your tool
| Webmecanik | Hubspot | |
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Training (on-site & remote) |
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Deployment assistance |
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Quality control before sending |
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- Multi-account benefits
| Webmecanik | Hubspot | |
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SSO connection |
╳ | – |
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Clone between accounts |
╳ | – |
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Global statistics across accounts and market benchmark |
╳ | – |
- Support
| Webmecanik | Hubspot | |
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Email support |
FR/EN |
FR/EN |
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Phone support |
FR/EN |
– |
| FAQ |
FR/EN |
FR/EN |
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Knowledge base / tutorials |
FR/EN |
FR/EN |
- Data hosting
| Webmecanik | Hubspot | |
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Guarantee the security of your data |
FR/CH |
US |
Price comparison
| Webmecanik | Hubspot | |
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10,000-contact base + all features |
€400/month |
€1,145/month with the Pro plan |
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Additional contacts |
€200 for 10,000 additional contacts, then decreasing |
€45/month for 1,000 additional contacts |
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Set up |
None |
Not specified |
