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Webmecanik Automation shows you the best times your emails are opened
2 min read

Webmecanik Automation shows you the best times your emails are opened

In marketing, defining and tracking KPIs (Key Performance Indicators) is essential. Webmecanik has listened to your feedback and works every day to improve its Automation software. After a development related to e-commerce on Prestashop, today we are interested in dashboards, and more specifically the latest addition to its widgets: the best opening times. The topic of email builders and marketing automation is vast, so today let’s focus on timing! 

 

What time should I send my email

For a communications manager, this question comes up daily. Should I send my email according to the times recommended by general studies? Should I test sending emails at every hour across my contact database?

What if you could analyze the statistics of your previous sends at a glance and finally get the answer…

The time when my emails are opened the most is…

Thanks to the new “Best email read hours” widget, this is now possible with just one click on your Webmecanik Automation dashboard.

top_heures_ouverture

53% of opened emails were opened between 1 p.m. and 2 p.m.!

These statistics are displayed in real time, and can be filtered by date range, but also by segment, campaign, or company of your choice!

Last year, what was the most popular opening time during the summer holidays?
Do employees at “Cola-Cola” tend to open your emails in the morning or in the evening?

Don’t wait any longer and find this statistic on your dashboard today by following these few instructions:

best-email-read-hour

Read also: 3 tips for designing effective email campaigns

Read also: 3 ways to use thank-you emails

Read also: The new responsive email builder is out!

All my marketing stats

Of course, this widget is not the only one available to display your marketing automation statistics. The dashboard offers a substantial list of indicators, such as…

  • The best email open rates
  • The most clicked pages
  • The most submitted forms
  • Visit durations
  • Tracking downloads of your resources
  • And many more!

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