Discover custom objects in a video

Custom objects

Just as it is possible to store data on your contacts and their companies in your marketing automation software, create new families of custom fields according to your company’s activity. Create the tables that will be useful to you (orders, products, etc.) and centralize your customer data in your marketing automation tool! Discover in this article how multitable changes your brand’s marketing dimension.

Segmentation and personalized marketing

The Custom Object will allow you to segment your contacts very precisely and go further in personalizing your marketing actions for your customers. Cross-reference your customers’ data with their past and present actions in order to implement omnichannel communication actions. To learn more, read this article on marketing segmentation and performance improvement.

Statistical reports

Go further in analyzing your marketing campaigns thanks to your marketing database. Centralizing your customer data in Webmecanik Automation allows you to track indicators specific to your business to improve the impact of your marketing actions. Build and automate the sending of advanced reports on key information for your marketing and sales team.

Synchronization of your environment

Connect your various marketing and sales tools and centralize your data so you don’t lose any information. Synchronize your CRM, ERP, e-commerce site and trigger marketing actions automatically based on your customers’ actions.

Webmecanik Automation offers native integrations with Cegid XRP Flex and Salesforce to synchronize all your data. You can also connect other platforms, such as Magento, Shopify, WooCommerce or Prestashop, via the third-party connector Zapier.

Why use custom objects in your marketing automation strategy?

The custom objects allow you to adapt Webmecanik Automation to your business. By linking your business data (subscriptions, products, contracts…) to your contacts, you create finer segmentation and truly personalized campaigns. Result: you get marketing that is more relevant, more effective and closer to your customers.

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