GDPR

Webmecanik is a pioneer in GDPR compliance for marketing automation software. We have well before May 28, 2018, put in place the necessary actions to the compliance. Moreover, our suppliers are too.

Thus, by choosing Webmecanik you make sure to select a compliant supplier, which will help you in your own compliance process (and we provide you with a contract for proper data outsourcing).

Careful: this will depend on three important points.

First, you need to make sure that the solution itself respects the GDPR, and this is not the case for all softwares. You are obliged to choose a supplier GDPR compliant if you want to respect it yourself.
Then, the software must provide you with all the features necessary to respect the GDPR rules (data anonymization, right to be forgotten, etc.). If certain technical rules are not respected, it is lost in advance.
Finally, it also depends on your use. If the use you make of it does not respect the good practices, it is done for! But do not panic on this point, Webmecanik experts have a  training module dedicated to GDPR compliance for your marketing team.

With Webmecanik Automation, all your data management is automated. From the creation of the data through the unsubscription and deletion, everything is done automatically. This saves you time to focus on your tasks.

When your contacts receive your communications, they can customize their contact preferences. Contacts can unsubscribe only from certain mailing lists and add to others or completely unsubscribe from all communications.
By using segmentation, you will easily find recover your opt-out contacts and can either keep them in your database or delete them after X time if you want, via automated scenarios.

With Webmecanik Automation, data can be anonymous. If users do not accept cookies, then they will not be traced and their IP addresses will be anonymized.

Inactive contact data is automatically deleted after 1 year (for anonymous contacts) and 3 years (for contacts with an email).
Scenarios can also be created to delete data at certain stages.
Your contacts may also ask you for the information you have and you will be able to give them very easily with complete transparency.

We put at your disposal resources to better understand GDPR and implement your inbound and marketing automation strategy correctly. 
In this white paper, we provide you with tips and best practices for complying with the GDPR.  We review its different rules in this manual and help you put them into practice.