Management of captured leads

Qualify your prospects

Identify the most relevant contacts

Segment your contacts

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Prospect qualification

You have access to all your contacts’ information and all their activities (web visits, submitted forms, opened emails, etc.). This data is automatically enriched in real time by their behavior and the data you synchronize from your CRM.

Use this information by creating targeted campaigns to qualify your leads and their needs even further, close more sales, and increase your revenue.

Lead scoring

Implementing scoring for your contacts allows you to identify the most relevant contacts for your messages and your sales teams.

Automatically assign points to your contacts or target companies based on the demographic and/or behavioral data you have. Create groups to measure your customers’ maturity on different products or according to their interests.

Build automated campaigns based on your leads’ score to send them the most appropriate information according to their status and maturity.
Automatically trigger actions such as notifications or synchronization with your CRM as soon as your contact has reached the target score!

Automated segmentation

Easily organize your contacts with segments to automate your relationship communication flows.

Your data is segmented automatically according to many criteria relevant to your business. With Webmecanik Automation, you can quickly and easily create as many segments as you want, updated automatically in real time, to dynamically qualify the right contacts in the right campaigns at the right time. As a result, well-targeted nurturing has never been easier.

Deep Account Based Management (ABM)

Our Marketing Automation solution gives you the ability to implement a strategy at the account/company level for your contacts.

Collect the company name behind your anonymous visitors, track the grouped activity of your contacts belonging to the same company, and keep your teams informed about all actions and activities associated with the same account. This way, you ensure the best possible experience for your leads at every interaction with your company.

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Adopt the marketing solution that boosts your ROI

Make every interaction with your prospects more effective: personalize your messages, optimize your journeys, and turn every touchpoint into a conversion opportunity.

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