#ZeroCarbonEmail: Set an Expiration Date for Your Emails
Discover the email expiration date feature to ensure your communications don’t remain stored after they become obsolete.
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Infrastructure at Webmecanik
The limits of a standard infrastructure recommended by Mautic As proposed on Mautic’s open-source GitHub project, it is recommended to choose a LAMP stack infrastructure. We ruled out this option because performance would very quickly become limited as soon as we exceeded around ten clients, and this would have made our service unusable. We also […]
Lead nurturing: what are the impacts of Marketing Automation?
If the watering can replaces “drip irrigation” for individuals, and an irrigation system replaces the watering can on the side of large-scale operations, that is probably not without reason… Cultivation and livestock farming, like lead nurturing, are reasoned and pragmatic sciences. So anyone wishing to nurture their prospects must, like any good farmer, have reliable […]
Trade shows: how can I get people to come to my booth?
Essential for strengthening brand awareness, trade shows nevertheless represent a significant investment for companies. How can you get people to come to your booth ? How can you turn the prospects you meet into customers ? In short, how can you make your “trade show budget” pay off ? Four tips to follow before your next event. 1. […]
Marketing Automation by … Stéphane Couleaud – CEO Webmecanik
Identity Interviewee’s first and last name: Couleaud Stéphane Position: CEO of Webmecanik Years of experience: 25 years in Software and Business Development, 15 years in Marketing Automation (creation of OdaïkO in 1999 – Marketing CRM solution). Could you introduce yourself, please? Founder of Webmecanik in 2012, I am an adopted resident of Annecy through […]
Statistics on Email Marketing Performance in the Market
Open rate, Click-through rate, Bounces, Spam We often ask ourselves the following question: how can we know if our open rate is good and relevant for our target audience? And the answer to that question is tricky, because… it depends! But what exactly does it depend on? Aren’t there average stats I can use as […]
7 steps to make your marketing automation project a success
Many companies are now embarking on the implementation of a marketing automation strategy. A true technical and organizational revolution, it effectively improves the productivity of sales and marketing actions through predefined scenarios, an efficient content strategy, and effective opportunity detection. While it is an important growth lever, implementing such a project often remains complex for […]
Tutorial – Subscription list management
Unsubscribe link in emails The first rule when it comes to emailing is to make sure you give your contacts the option to unsubscribe from your messages. For this, we use the opt-out rule. The configuration is done directly when creating your email. To do this, go to the left side menu > Channels > […]
Tutorial – Segments
Creating a segment In Webmecanik Automation, there are two types of segments, and it is essential to understand the difference. Static segments, which are updated only through a deliberate action, and dynamic segments, which are updated automatically. Static segments Let’s start with static segments. These segments are not based on the profile or behavior of […]
New prospects: what content should you send them?
Events, online forms, contests, or even database rental, there is no shortage of sources for acquiring new contacts. But how can you win over these new prospects whose level of maturity you struggle to assess ? Discover our tips for better informing these new contacts, even before reaching out to them. 1. Your objective : build your […]
How I botched my Marketing Automation project?!
There’s no need to make a big deal out of it, everyone “messes up” sometimes. Even if, when it comes to Marketing Automation, the quality of support from the MA solution provider proves essential to avoid ending up… on the ropes. Benjamin’s candid confessions, as he tells us exactly what to do to… mess up ! […]
Data & companies: double standards in the face of industrial espionage?
A company likes what is private to remain so. Otherwise, it would not implement secure information systems (IS), nor would it equip itself with document shredders in order to preserve the confidentiality of its strategic data. Unfortunately, these “old” yet necessary reflexes disappear when it comes to systems (Cloud) and software solutions (MA). And that […]
Data and privacy: Bob isn’t your boyfriend!
Data security, can everyone be trusted ? Not so sure, because legislation, depending on where the collected data is hosted (data centers), varies according to the Marketing Automation solution you choose. A factor of utmost importance. Bob knows everything about me ! My food preferences, my clothing size, my interests, my vacation plans, the brand of my […]
Synchronize your Sugar CRM with Marketing Automation
At Webmecanik, we work every day to make the open source software Mautic the best marketing automation tool for our partner agencies and our business customers. We worked hard in February and March to introduce a new integration that connects your SugarCRM CRM to marketing automation software! Just a few weeks after the announcement of […]
The Many Talents of the Digital Project Manager
Versatility, responsiveness, agility, technical expertise, business acumen… the role of Digital Marketing Project Manager covers a wide range of skills. Focus on this coordinating profession with multiple activities, which is more like that of a conductor handling many daily challenges than a mere assistant. “On all fronts !” : if one had to use a popular expression […]
Modern marketing: the foundation is the customer database!
A customer database is much more than an address book. For a company to manage its customer data and fully benefit from the power of database marketing, the key is to have an excellent… customer database! Be careful, however, not to downplay the importance of your contacts’ consent in your marketing. Without it, there is […]
Agency CEO: a job and challenges that are anything but easy!
Intensified competition, scarce resources, team productivity and performance, the revolution in marketing practices, client demands in terms of ROI… are just some of the challenges an agency CEO must face. It is a fascinating job, but one that is far from easy, given how much the marketing world is changing. Fortunately, faced with these challenges, […]
Comrades, Web Marketing Project Managers, let us fight!
From pressure to depression, there is only one space… The one at work which, sometimes, makes the article (de) and the word (pression) come together in a rather marked way ! In short, the life of a Web Marketing Project Manager is anything but restful. Unless you have the right tools… Of course, there is the […]
Synchronize your Prestashop e-commerce with Marketing Automation
At Webmecanik, we work every day to make the open source software Mautic the best marketing automation tool for our agency and business clients. At the beginning of this year, we are delighted to present our new integration that connects your Prestashop e-commerce site to marketing automation software! The Prestashop & Mautic plugin was created […]
MYWEBMECANIK UPDATE 02-2017
New features for your agency Discover the new features making your life easier and helping you manage your client accounts through the myWebmecanik interface. What’s new: Selection of billing contacts Management of Automation update dates Management of subscribers to the Automation update newsletter Update video
Privacy and data: CEOs, do you comply with the new European regulation?
Digital fascinates, digital amazes, but digital also… scares many users! Feelings that must be taken into account by the CEO you are, since one can easily imagine that, from a space of freedom, the digital world may increasingly become a litigious space. A fear no doubt shared by the EU, as demonstrated by the new […]
The 5 key questions before choosing an “open source” or proprietary Marketing Automation solution!
The Marketing Automation solutions available on the market are very numerous. Aside from the available features, price, integration… that make up the offers, another element must be taken into account : open source or proprietary solution ? A factor that can confuse decision-makers when it comes time to choose a solution… 5 answers to understand the differences […]
Why does a marketing automation tool improve efficiency?
Managing the marketing function in the digital age is like flying a fighter jet. To take the controls, you have to sit in the cockpit where the various instruments for action, measurement and links with the ground (the harsh reality on the ground) are located. To accomplish his mission, the fighter pilot can do nothing […]
Inbound & KPI: stop “tinkering”!
When you are tinkering, you need many measuring tools. But that is when you are tinkering. In business, when it comes to Inbound Marketing, things are different. First, we are not here to tinker but to win new customers. So, if it seems to you that your Inbound toolbox is overflowing with too many measurement […]
Automation Update – December 2016
Content of the December Automation Update 2016 We have the pleasure to inform you that a new update to your Webmecanik Automation has arrived! Attention: this update cannot be applied to accounts using GoToWebinar. These accounts will be updated in our next release due at the end of December/beginning of January. This update comes with multiples […]
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