The Webmecanik Blog

let’s state the obvious for christmas

I received for Christmas a book on new entrepreneurial practices. I won’t name the authors so as not to drag them out of the legitimate anonymity in which they remain. More professors theorizing about business, entrepreneurship, and entrepreneurs, without ever having dipped so much as a toe into business. Among the major discoveries in this […]

CRM and Online Marketing: why and how will sales performance change? – Progiciels 2012 Annecy le Vieux

This is our presentation at the Progiciels trade show organized by Thésame. You will find an example of the implementation of Sugar CRM for a client case, the company Guichon – Followed by a presentation of marketing automation coupled with CRM. The logical next step for an “explosion” in sales performance. [prezi id=’http://prezi.com/kk68dteykp_t/webmecanik-progiciels-conference-crm/’ width=’550′ height=’400′]

scientific website: the example of phinc

We keep repeating it throughout the blog: today, building a website is easy. What is less easy is knowing what to put in it in order to generate business, rather than simply flattering the ego of the company’s communications manager. As a reminder, the safest methodology for achieving this goal is to properly prepare the […]

when 1+1 equals zero business

Do it yourself Unless you live on another planet, it’s hard to miss the new ad from the world’s largest website wholesaler. Let’s be clear, from now on, building a website is as easy as a “click”. A suitable layout? Choose from hundreds of available templates. A photo? A tie-wearing executive shaking hands with his […]

how to kill your business in a single page

in industry too, you can win new customers through the web

Two years ago, at a trade show, I met the owner of an SME of about fifty people who wanted to bring his website up to date. While I was trying to learn more about his business, in an attempt to assess the benefit of a web approach in his case, he spent the entire […]

The 6 pitfalls of marketing automation

Webmecanik comments: In this article, Stacie Susens presents 6 pitfalls to avoid when implementing a marketing automation solution   The 6 Biggest Potholes of Marketing Automation | ClickZ The journey toward marketing magnificence can be an exciting but nerve-racking adventure. The path to inner peace and profit is not always smooth and there are many […]

the effectiveness of Facebook advertising

You may have noticed that Facebook has been heavily distributing “Coupons” worth a few dozen euros in France to promote advertising on its network, imitating Google in this respect, which has been doing it for ages. I won’t hide the fact that we were long reluctant to advertise on FB, even though the social network […]

should you put music on your website?

I quite often come across clients who have a website that automatically plays music. When I advise them to disable this feature, I come across as a killjoy: “But it’s nice!”, “It’s cool music”, “But why, we’ve already paid for this feature”… Here are 3 good reasons not to do that: Music is intrusive Like PopUps, it […]

telemetry: when the virtual feeds on the real

With the advent of smartphones, the virtual and the real are very often intertwined. Locating nearby services, meeting singles in your area, train departure times at the station across the street… the possibilities are many and endless. By making the real interact with the virtual, we can now develop more relevant and truly differentiated services. It […]

8th Devcom Lyon Rhône Alpes

Marketing Performance Challenge The objective of the DEVCOM Marketing Performance Challenge is to identify and reward the best tools, real-life cases or innovations enabling companies to develop their sales, customer loyalty and communication. To do so, it brings together marketing and communication directors from the region who will judge the demonstrations of the candidate companies […]

The benefits of marketing automation

Here are the benefits of marketing automation: Regular processing and monitoring of sales leads, Improved sales efficiency through better identification of “hot” leads, Increased ROI of marketing actions thanks to a better lead-to-sales-opportunity conversion rate, A shorter sales cycle thanks to systematic monitoring (scoring or nurturing) of leads, Increased efficiency of marketing teams thanks to […]

adwords, your best market research

  In the previous article, we talked about the actions to implement in order to maximize your return on investment with Adwords. Today, I suggest you discover another benefit of using Google’s advertising services: becoming better at marketing. How? By allowing you to continuously analyze the reactions of hundreds of people. Using Adwords is like […]

don’t waste your money with adwords

As you know, Adwords is Google’s advertising platform. It allows anyone to buy “keywords” in order to appear among the sponsored links on Google and its partner sites. The system offers a double advantage: it is simple and the results are immediate. The service is billed per “click”. You therefore only pay for internet users […]

the sunday crm migration

An attempt to appease users after migrating their CRM tool over the weekend: “Dear CRM users, Thank you for taking the time to read this entire email before getting down to work this Monday morning. This weekend, while you were merrily and quite rightly frolicking in green meadows (well, not with this cold weather), we […]

the dangers of supernatural SEO

While we now have a few years of hindsight on Marketing, which is no longer exactly a new science, I am still amazed to see that certain practices persist in spite of common sense. When you want to promote a company on the Web, there are several challenges: Attract prospects to the company’s offering Convert those […]

the miracle-working interns of generation y

In this line of web work, there are a few perennial topics that come back at regular intervals. Among them is the subject of interns. Indeed, for many companies still, the Internet and new technologies are children’s toys. So who can work miracles in this field for next to nothing: the young people of Generation Y (you […]

Recommendation and fake online reviews

In this article on fake online reviews, Les Inrocks explain how unscrupulous companies offer to fabricate fake customer testimonials for mainstream websites and forums. Besides being illegal, and the fact that the clients of these companies deserve to be publicly exposed for fraud, these practices completely undermine the anonymous review system: when all hotels (for example) have thousands of glowing […]

don’t buy websites anymore

I won’t dwell yet again on the websites of the 2000s, their deliciously outdated Christmas-tree look, their bright colors and their legendary usability. This time, I really mean all websites, including the real ones, paid for at full price and built by competent professionals. Websites that are said to look good, that convert visitors into […]

Adwords wholesaler: the new web parasite

Allegory (subtle…) of the Adwords Wholesaler  Ok, the title is a bit sensationalist… But what honest worker has never been exasperated by the smart alecks who take advantage of loopholes in the system to make easy money, to the detriment of their own clients? Since Jean-Marc and I created Eureos, our mission has been to […]

when I look at myself I despair, when I compare myself I take comfort

In the web field, the notion of performance is entirely relative. That is why the “Benchmarking Report”, sent by Google yesterday to all Google Analytics administrators, is a valuable tool. It provides orders of magnitude and benchmarks to determine where your clients’ sites or your own site stand compared with the average of websites worldwide. […]

google, a giant unlike any other

Inside Google: a mindset During a recent trip to Boston, I had the opportunity to watch the documentary “Inside Google”. Eric Schmidt (former CEO) explains that when he arrived at the company, he had suggested a new idea in a meeting. One participant then exclaimed: “That’s evil”, in reference to the famous “Don’t be evil”. […]

manage your partners with your crm

It is fairly easy to accept that a CRM tool can serve as a customer database, an email marketing solution, or even as a way to improve customer service and follow-up. On the other hand, the potential of this tool for running and managing a partner network is often underestimated. Example: a solar panel manufacturer […]

the qr code, a bridge between point-of-sale advertising and the web

Reassure your customers at the point of sale Click on the image before scanning it Imagine a customer arriving at a point of sale, at a specialist retailer. They discover your product there, but they do not know your brand. On the web, this person would tend to look for more information: company website, reviews […]