Blog
Boost your email open rates with AI ?
3 min read

Boost your email open rates with AI ?

Boost your email open rates with AI ?

In marketing, it’s essential to reach your customers at the right time to maximize the  chances of engagement. With this goal in mind, Webmecanik Automation helps thousands of users every day to reach  the right contacts, at the right time, through the right channel.

To strengthen our email feature, we are now integrating AI into email sending to  further improve its performance. To boost your open rates, let our AI system send your emails at the time your contacts are most likely to read them.

The ideal time to communicate with each contact

The concept behind this innovation is simple, yet powerful. Instead of relying on generic or assumption-based sending times, the email sending feature uses artificial intelligence to analyze the behavior of each contact individually. By examining the opening times of previous messages, as well as interactions with emails, pages visited, or forms submitted, the AI determines the optimal time to send your email to each contact.

Let AI make the choice for you

If you let the artificial intelligence make the decision for you, our system will send your email at the best time for each contact within 24 hours of your sending. In practice, the AI will base its decisions on the following principles:

  • Last contact’s opening time: based on the last interaction (email reading, for example), our sending system adjusts the time to match when the contact is most likely to engage with the content.
  • Last activity time: in the absence of information on the opening time, the AI uses the most recent activity data, such as a page visit or a form submission. This captures a window when the contact was previously active and potentially more receptive.
  • Immediate sending: if none of the data above is available, the message is sent immediately, ensuring that the contact receives the information in a timely manner.

A customized and scalable approach

What makes this feature particularly interesting is its ability to adapt and refine over time. After sending a few messages, the AI will be able to determine the ideal timing for each contact with an even greater outcome, enhancing the efficiency of marketing campaigns.

By using this feature, you will increase engagement with your emails and reduce the risk of them being ignored or lost. This can give you a significant competitive advantage and help you stand out in a world where information can be overwhelming.

Why use AI-driven email sending with Webmecanik Automation?

The integration of AI to optimize the timing of message sending is a major advancement for the Webmecanik Automation software. It marks the beginning of integrating new AI features to improve our existing functions or create new ones. This will ensure a user-centric marketing software, where every message reaches its audience at the most opportune moment, strengthening the impact and relevance of each communication.

Check out our support article to learn how this feature works

Continuer d’explorer les articles

Folder Management: The Organization Your Team Has Been Waiting For! ✨

Emails d’un côté, campagnes de l’autre, segments éparpillés… Et si tout était regroupé au même endroit ? Découvrez notre nouvelle fonctionnalité de gestion par dossier.

Feature

Improve your Workflow Marketing with Smart Campaigns ?

Have you ever wanted to send the right message, at the right time, on the right channel? With Webmecanik, it’s now possible thanks to intelligent campaigns: AI schedules your campaign emails to be sent at the best time to maximize lead engagement. How do Smart Campaigns work? Real results for your campaigns! Ready to transform […]

The new Landing Page Builder is coming !

An optimized landing page is a key asset to your marketing strategy. That’s why we’re excited to introduce our all-new Landing Page Builder. Enhanced to provide a better creation experience and even more powerful landing pages. ? A Redesigned Landing Page Builder to increase conversions Following the great success of our email builder since its […]

All you need to know about SMS marketing campaigns

The right message, to the right person, at the right time. We know that in 2021 the right moment is a really precise moment. So how do you capture your customer’s attention at the right moment without getting lost in the email mass? Using SMS! Knowing that emails are widely used and arrive in the […]

Use WhatsApp as a new communication channel!

Do you think you have explored all the communication channels in Webmecanik Automation? WhatsApp has been added as a new communication channel and is now available to enrich your marketing campaigns. A new communication channel for your campaigns Companies can now use WhatsApp as a new communication channel to send messages. This is an exciting […]

Optimize your email subjects with Webmecanik Automation AI

Two groundbreaking features are available to help you improve your email open rate and save time. After introducing the ability to send emails at optimal times, our artificial intelligence can now automatically create your email subjects. How does automatic email subject generation work? Let our AI help you come up with email subject lines by […]