In marketing, it is essential to reach your customers at the right time to maximize your chances of engagement. With this goal in mind, Webmecanik Automation helps thousands of users every day reach the right contacts, at the right time, using the right channel.
To strengthen our emailing functionality, we are now integrating AI into email sending to go even further in improving your performance. To improve your open rates, let our AI system send your emails at the time when your contacts are most likely to read them.
The ideal time to communicate with each contact
The concept behind this innovation is simple yet powerful. Rather than relying on generic send times or schedules based on assumptions, the email sending feature uses artificial intelligence to analyze the behavior of each contact individually. By examining the opening times of previous messages, as well as interactions with emails, pages visited, or forms submitted, the AI determines the optimal time to send your email to each contact.
Let AI choose for you
If you let artificial intelligence make the decision for you, our system will send your email at the best time for each contact within 24 hours of your send. In practice, the AI will rely on the following principles:
- Last open time: based on the most recent interaction (reading an email, for example), our sending system adjusts the time to match the moments when the contact is most likely to engage with the content.
- Latest activity time: if no information about the open time is available, the AI uses the most recent activity data, such as a page visit or form submission. This makes it possible to target a time slot when the contact was previously active and potentially more receptive.
- Immediate sending: if none of the above data is available, the message is sent immediately, ensuring that the contact receives the information in a timely manner.
A personalized and adaptive approach
What makes this feature particularly interesting is its ability to adapt and refine itself over time. After sending a few messages, the AI will be able to determine with even greater accuracy the ideal timing for each contact, thereby improving the effectiveness of marketing campaigns.
By using this feature, you will increase engagement with your emails and reduce the risk of them being ignored or lost. This can give you a significant competitive advantage, allowing you to stand out in a world where information can be overwhelming.
Why use AI-powered email sending with Webmecanik Automation?
The integration of AI to optimize message send timing is a major step forward for Webmecanik Automation software. It marks the beginning of the integration of new AI features to improve our existing features or create new ones. It is the assurance of software geared toward truly user-focused marketing, where each message reaches its target at the most opportune time, thereby strengthening the impact and relevance of every communication.
