Email Marketing for Relationship Marketing
With Webmecanik Automation, designed for relationship marketing, you can create and customise your email campaigns. Using a library of templates or your own custom designs, building stunning reusable models in a WYSIWYG editor is incredibly easy.
No need to worry about deliverability—our team of experts, leaders in European email sending, handles everything for you.
Personalise your email campaigns for each of your contacts with dynamic content, tailored to boost your open and click-through rates.
Finally, use marketing emails as a simple monthly newsletter or integrate them into automated nurturing campaigns to ensure emails reach each recipient at the most opportune moment.
Emailing Features for Your Marketing Campaigns
With features dedicated to relationship marketing, creating your email marketing campaign becomes effortless. Discover a complete and user-friendly email marketing builder. Leverage artificial intelligence to save time and improve relevance.
- Customise column sizes and social media logos.
- Create the perfect button and apply it to all buttons with a single click.
- Enjoy features like auto-save, automated subject lines, undo functionality, and smooth drag & drop to simplify your daily marketing tasks.
Dynamic Content
Present the most relevant content dynamically to your audience when they are active. Automatically adapt and personalise the displayed content based on numerous behavioural and demographic criteria. This advanced personalisation aligns with an effective relationship marketing strategy, ensuring a targeted and relevant campaign for each contact.
A/B Testing for Emails
A/B testing allows you to refine your marketing campaign strategies by optimising open and click-through rates. With Webmecanik Automation’s A/B Testing feature, discover which messaging resonates best with your audience and enhance your email marketing performance.
Use AI to Personalise Your Emails
Optimise your email campaigns with our artificial intelligence, which determines the best sending time by analysing past interactions. This approach ensures better open rates and engagement with your messages.
AI adjusts the schedule based on the last email opening time or the latest contact activity. If no data is available, emails are sent immediately to maximise receptivity. Enhance this strategy with A/B testing for subject lines, allowing our system to choose the most engaging option for your contacts. Simplify your communication while increasing its effectiveness.
RSS to Email
Ensure your audience never misses your articles. Producing content takes time, so we created RSS to Email to help you focus on content creation rather than email crafting.
Your email is automatically generated using content from your RSS or Atom feed (e.g., from a blog). Simply choose the day you want to send your email campaigns!
This is an excellent way to deliver quality content to your contacts, boost your brand’s visibility, and create new opportunities for leads to engage with targeted calls to action.
Email Deliverability
Effective email marketing automation requires flawless deliverability. We collaborate with the best deliverability teams in Europe, fully complying with email-sending regulations, including GDPR. This ensures that your messages land where they are expected—the recipient’s inbox.
Moreover, sending emails via automation in a staggered manner has a highly positive impact on deliverability. Gmail, for instance, prefers nearly unique emails over identical messages sent in bulk to thousands of inboxes at once. With automation, you can enhance your performance and reputation.
ReCAPTCHA
To ensure the most accurate statistics possible, Webmecanik Automation integrates Google reCAPTCHA V3 and Turnstile technology. These integrations help prevent bots from affecting your emails. Transparent for your contacts, this feature directly impacts your email click-through rates, providing you with more reliable statistics to properly analyse your marketing actions.
How does A/B Testing improve my campaigns?
A/B Testing allows you to compare different email versions to identify what performs best. This helps you refine your strategies to achieve optimal results.
How does RSS to Email work?
With RSS to Email, your emails are automatically generated from your RSS or Atom feed content. This enables you to regularly provide relevant content to your contacts without extra effort.
How is email deliverability managed?
We work with Mailjet, a leading European emailing provider, to ensure top-tier deliverability. Additionally, our staggered sending approach improves inbox placement by avoiding mass email blasts.
How does automation boost my team’s productivity?
Automation frees your team from manual tasks, allowing them to use their time more efficiently. A live demonstration will show you how Webmecanik Automation can accelerate your growth.
Discover Webmecanik Automation Live
Join a live demonstration of our software to explore all the powerful features Webmecanik Automation offers. Boost your team’s productivity while growing your business with a well-crafted marketing automation strategy.
Step into the era of digital marketing with Webmecanik Automation. Contact us today to learn how we can help your business reach new heights.
