A complete tool to capture contacts and turn them into hot leads
Generating qualified leads is a challenge for both marketing and sales teams. This crucial first step is essential for effective prospecting and maintaining a strong pipeline of opportunities. To simplify this process, leverage a marketing automation tool to streamline your lead capture efforts.
How to generate qualified leads?
Qualified lead generation requires the implementation of lead capture tools and the deployment of workflows or marketing campaigns designed to encourage contacts to take action. This process is divided into two key phases: exploration and engagement.
Exploring to capture contact data
The exploration phase consists of several key steps:
- Data Collection: This step involves gathering information through contact forms, marketing assets, and landing pages. Your content is strategically distributed to encourage visitors to share their details.
- Analysis, Targeting, and Segmentation: At this stage, prospects are qualified, allowing you to segment your database effectively based on their interests—an essential step for the next phase of engagement.
Engaging to convert contacts into qualified leads
Once you’ve collected prospect data, the engagement phase begins. The goal is to encourage contacts to take action and become hot leads—prospects ready to be approached by your sales team.
During this phase, your marketing automation tool plays a key role in creating targeted marketing campaigns that deliver the right message at the right time. By considering each contact’s preferences, you can select the most effective communication channel and personalize your messages to maximize conversion rates.
From anonymous contact to sales qualified lead (SQL)
Throughout these phases, your marketing software helps you track where each contact is in the conversion process. With lead staging functionality, you gain a clear overview of conversion rates at every stage. This allows you to identify the necessary actions to improve your marketing performance and optimize lead generation.Your ultimate goal: Convert anonymous visitors into SQLs (Sales Qualified Leads)!
