Organizing webinars has become a very widespread practice in B2B! Yet wanting to do so is not enough to succeed with an online conference. You especially need to choose the right tools. In this article, we present a software combination that lets you easily organize successful web conferences!
Livestorm
Since 2016, Livestorme has offered an easy-to-use video engagement platform designed to connect people and organizations. In a society where 97% of professional interactions take place remotely and everything is moving ever faster, video platforms have a real role to play by limiting travel, its costs, and its impact on the environment.
Livestorm, whose core value is ingenuity, did not stop there! By developing various features to perfect its platform.
Webmecanik Automation
As a marketing automation solution, this software allows you to collect data, segment it, and personally target each contact through several channels. By delivering the right message to the right person at the right time, you maximize the conversion rate. Also designed to be easy to use without sacrificing features, the software is aimed at everyone, notably thanks to a Qualiopi-certified training platform. Each user can therefore train at their own pace and according to their needs on the solution’s different features.
Combining webinars and marketing automation
By combining Livestorm with Webmecanik Automation, you can easily organize your webinar, with a complete and customizable form that automatically registers users on Livestorm. This makes it possible to send reminder emails automatically, from one platform and the other. Livestorm then tracks important data during the webinar, such as participants, their attention throughout the webinar, and feeds the information back into Webmecanik Automation. You can then segment registrants based on this information to communicate with them in a personalized way.
Also read: Gotowebinar x Webmecanik Automation: increase the power of your tools
Example of use
With Livestorm, it is possible to study the attention rate of participants in your webinar. This leads you to create campaigns or scoring based on this key information. Someone with a high attention rate is a hot lead who deserves to be contacted directly by a sales representative. On the other hand, someone with a very low attention rate can enter a broad nurturing campaign that covers all the important points of your product. For people with a medium attention rate, a campaign targeted to the webinar topic, with CTAs encouraging action (contact us, request a demo), is recommended. This also works with a general scoring strategy, assigning each contact a different score according to their attention rate.
