White paper: GDPR, the guide to best practices

The GDPR, General Data Protection Regulation, has applied since May 25, 2018, to all organizations in the European Union (or doing business with countries in the European Union). Not always easy, especially when handling a lot of data, which is essential for marketing automation.

As marketers, if we create personalized and humanized experiences for our customers, they must be based on transparency and delivered with care to earn their trust. Just like the GDPR, we want to keep our customers’ trust and respect their rights. Together, we build a sincere and authentic relationship, which is why, as marketers, we must pay attention to how, when, and why our customers want to be engaged and respect their preferences.

At Webmecanik, compliance with the GDPR is essential, for us as well as for our customers. We have therefore decided to host our data in Europe, but also wherever you are located: When you open a Webmecanik Automation account, you can freely choose the physical deployment location (France, Switzerland, United States, Australia). At that time, we prepare a dedicated environment. This allows us to ensure that your data is indeed stored in the country you have chosen and that accounts are properly segregated.

Abroad, we make sure to comply with current regulations and secure your data. For example, we guarantee compliance with the OLPD when hosting your data in Switzerland. Swiss data centers are renowned for the quality of their infrastructure, and this Ordinance to the Federal Act on Data Protection also aims to protect them.

In this white paper, we share tips and best practices for complying with the GDPR.
We review the different rules in this text and help you put them into practice.