How to manage and use data in conformity with GDPR?
The GDPR, General Data Protection Regulation, was adopted on May 25, 2018, and applies to all companies in the European Union (or dealing with European Union countries). Not always easy to understand, especially when dealing with a lot of data, essential to marketing automation.
As a marketer, if we are to create personalized and compassionate experiences for our clients, they must be based on transparency and delivered with care to deserve their trust. Just like GDPR, we want to keep the trust of our clients and respect for their rights. We build a sincere and authentic relationship together, which is why as a marketer, we must be attentive to how, when and why our clients want to be connected and respect their choices.
At Webmecanik, respect for GDPR is essential; for us and for our clients. We have therefore decided to host our data in Europe, but also wherever you are: When you open a Webmecanik Automation account, you are free to choose the physical deployment location (France, Switzerland, USA, Canada or Australia). At this point, we prepare a dedicated environment. This allows us to ensure that your data is in the country you have chosen and that the accounts are properly partitioned.
Abroad, we ensure that we comply with the regulations in force and secure your data. For example, we guarantee compliance with the LPD when hosting your data in Switzerland. Swiss data centers are renowned for the quality of their infrastructure, and this Ordinance on the Federal Data Protection Act is designed to protect them as well.
In this white paper, we provide you with tips and best practices for complying with the GDPR.
We review the different rules in this manual and help you put them into practice.
Download white paper
