Blog
Use WhatsApp as a new communication channel!
2 min read

Use WhatsApp as a new communication channel!

Do you think you have explored all the communication channels in Webmecanik Automation? WhatsApp has been added as a new communication channel and is now available to enrich your marketing campaigns.

A new communication channel for your campaigns

Companies can now use WhatsApp as a new communication channel to send messages. This is an exciting opportunity, as WhatsApp facilitates personal conversations, ensuring more direct communication with brands. Just like SMS or email, WhatsApp can be used in Webmecanik Automation to engage prospects, personalize communications, and retain customers.

Did you know?

The open rate for promotional messages sent via WhatsApp is generally very high. It can range from 90% to 98%, which is significantly higher than the typical open rates for marketing emails, which typically range from 15% to 25%.

Better engagement and conversion rates

WhatsApp offers many advantages for businesses. This platform boasts high conversion rates because customers are more likely to interact with messages. Real-time communication allows for quick and personalized interactions. With over 2 billion active users, WhatsApp offers a significant reach to a large and diverse audience.

Webmecanik Automation simplifies campaign management and audience segmentation, allowing businesses to use this new channel to improve their communication campaigns.

Examples of WhatsApp campaigns

WhatsApp marketing campaigns are generally sent to highly segmented audiences. Used as a communication tool, WhatsApp enables new campaign strategies.

Here are some campaign examples:

  • Offer exclusive promotions and discounts to users
  • Organize contests to engage users and promote products
  • Announce new products or services to generate interest
  • Send messages to improve brand awareness and image
  • Promote webinars, online conferences, offline events, etc.
  • Provide customer support

WhatsApp Usage Policy

WhatsApp values the user experience and requires all campaigns to be approved by Meta. It is important to ensure the quality of your communications.

It is also important to obtain user consent and send campaigns on WhatsApp only to contacts who have given their consent. Free messages are not allowed. Only Meta-approved templates can be used. Therefore, it is necessary to follow  WhatsApp’s guidelines.

The quality score affects your send limit on WhatsApp, just like the sender’s reputation for emails. A WhatsApp account can be suspended if your quality score is too low.

How to get started?

To get started, you need a business account. There are two steps to follow: set up your WhatsApp Business account and configure access to Webmecanik Automation.

First, set up WhatsApp Business by creating an account and following the steps to access the API. This requires submitting a request and waiting for Meta’s approval. Once your request is accepted, you will receive the credentials required to connect to Webmecanik Automation.

Here are the key steps:

  • Have a valid Meta Business account
  • Create a WhatsApp application
  • Generate the API user with the necessary permissions
  • Connect with Webmecanik Automation WhatsApp plugin

Feel free to check our support article to learn more about this topic.

Continuer d’explorer les articles

Heatmap : Analyze Your Contacts’ Email Engagement with the Heatmap! ?

Ever wonder what really grabs your readers’ attention in your emails? Are they clicking where you want them to? Introducing the heatmap in Webmecanik Automation’s email statistics! Instantly identify the most engaging sections of your emails with this powerful visual tool for understanding reader interaction. It’s the simplest and most effective way to understand your […]

How can you use heatmap to boost email engagement?

Heatmaps applied to emails reveal valuable information about your contacts’ behavior: where their attention is focused, which elements attract clicks, and which are ignored. But to turn this data into real optimization levers, you need to know how to interpret it. Here’s how to take advantage of heat zones to improve the performance of your […]

Improve your Workflow Marketing with Smart Campaigns ?

Have you ever wanted to send the right message, at the right time, on the right channel? With Webmecanik, it’s now possible thanks to intelligent campaigns: AI schedules your campaign emails to be sent at the best time to maximize lead engagement. How do Smart Campaigns work? Real results for your campaigns! Ready to transform […]

The new Landing Page Builder is coming !

An optimized landing page is a key asset to your marketing strategy. That’s why we’re excited to introduce our all-new Landing Page Builder. Enhanced to provide a better creation experience and even more powerful landing pages. ? A Redesigned Landing Page Builder to increase conversions Following the great success of our email builder since its […]

All you need to know about SMS marketing campaigns

The right message, to the right person, at the right time. We know that in 2021 the right moment is a really precise moment. So how do you capture your customer’s attention at the right moment without getting lost in the email mass? Using SMS! Knowing that emails are widely used and arrive in the […]

Optimize your email subjects with Webmecanik Automation AI

Two groundbreaking features are available to help you improve your email open rate and save time. After introducing the ability to send emails at optimal times, our artificial intelligence can now automatically create your email subjects. How does automatic email subject generation work? Let our AI help you come up with email subject lines by […]