Exciting new features have arrived in your marketing automation software! Discover the new version of A/B testing for emails in Webmecanik Automation. Take your contact scoring to the next level with a new advanced feature and preview your emails and landing pages in real conditions 👀
New Features
Automatic A/B Testing for Emails
Emails A/B testing in Webmecanik Automation has evolved! A great opportunity to rediscover this feature that helps you improve the performance of your marketing emails. The principle of A/B testing is to compare several versions of an email and determine the most effective content.
Choose your sample audience to whom you'll send your test, define a clear success objective, and create different versions of your emails. Modify variables such as the subject, sender, CTAs, images, and more. Once your test is sent, Webmecanik Automation compares the results, and the version that best achieves your objective is sent to the rest of your segment.
By analyzing the results of each test and implementing corrective actions, you'll be able to create increasingly impactful content for your audience!
Advanced Scoring
Scoring allows you to measure the level of maturity of your contacts. A scoring strategy is based on point attribution rules and triggers that enable personalized lead nurturing. It's a valuable decision-making tool for marketing and sales teams, allowing you to prioritize potential customers.
Webmecanik Automation now has an advanced scoring feature. You can now create point groups and assign specific points to your customers.
In practical terms, you can define groups for which you want to monitor your customers. This can be related to your different products, prospects/customers, or specific interests of your contacts.
For each of these groups, you'll define specific scoring actions based on actions performed by you or your contact. Each action will assign points to your contacts, but only for the relevant group.
The ultimate goal is to implement segmentation or campaigns based on the points your contact has accumulated for a specific group.
Features improvements
Variables preview in your emails and landing pages
You can now test the variables you insert into your emails and landing pages in real conditions 🤓 Choose a specific contact for whom you want to test your content and directly visualize the email or landing page they will visit.
This provides you with an added layer of security to ensure that you have properly set up variables (contact information) or the dynamic content of your materials.
Email Report Delivery
Email report delivery has been enhanced to make your life easier 🙌 Define the desired date filter directly from your result page and send your reports with a single click from the same page. It's also possible to schedule recurring report deliveries based on date ranges.
