GDPR Compliance

Marketing automation & GDPR compliance

Respectful marketing automation of your data and that of your contacts

Using a marketing automation software means entrusting your provider with a significant portion of your marketing and customer data.

Your choice of solution therefore has a direct impact on your own compliance approach: where are the data stored? Who can access them? How long are they kept? How is consent managed? Can you easily honor requests from your contacts?

Compliance is therefore based on two complementary dimensions:

Your provider must protect the data you entrust to them, with the right infrastructure, processes, and sub-processors.
But your tool must also enable you to comply with the GDPR in your own marketing campaigns, in particular regarding consent, tracking, unsubscribe management, or retention duration.

Webmecanik supports you across these two levels.

Marketing automation relies on collecting and using many kinds of data: contact details, completed forms, browsing on your site, email opens, clicks, and communication preferences. As a software publisher, protecting this data is therefore a priority for Webmecanik.

This requirement guides the design of our platform, the choice of our infrastructure and partners, as well as the development of our features. Our goal: to provide you with a reliable environment to collect, process, and retain your contacts’ data in compliance with the GDPR.

With Webmecanik Automation, you therefore get a solution that protects the data you entrust to us, while also giving you the tools you need to apply your own compliance rules day to day : consent, communication preferences, tracking, retention, or deletion of data.

Find out more about the security of your data with Webmecanik.

Webmecanik Automation helps you embed data protection directly into your campaigns and in the management of your contact database.

Automated management of data protection

With Webmecanik Automation, you can automate a large part of the lifecycle management of your data: collection, updating, unsubscribe, and deletion. Thanks to segments and scenarios, you can more easily apply your own data management rules, without having to intervene manually contact by contact.

Unsubscribing and preference center

Your contacts can manage the communications they want to receive themselves via the preference center. They can unsubscribe from certain communications, remain subscribed to others, or unsubscribe entirely. This gives you more granular control over each person’s preferences, while respecting their choices.

With Webmecanik Automation, you can distinguish consent to receive your communications from consent to track their interactions.

A contact can therefore continue to receive your emails or SMS while refusing individual tracking of their opens or clicks. You can also adapt your scenarios to contacts who refuse tracking.

Anonymization of personal data

When a visitor refuses tracking, their activity can remain anonymous in order to limit the collection of personal data. Webmecanik thus helps you respect your visitors’ choices while continuing to analyze their activity in an appropriate way.

Deletion and data retention period

The GDPR requires that personal data not be kept longer than necessary. With Webmecanik Automation, you can use segments and scenarios to identify certain contacts and automatically trigger their deletion according to the rules defined by your organization.

You can also easily retrieve the information held about a contact in order to respond to their requests for access, rectification, or deletion.

Access to data and traceability

You keep visibility into the information stored for each contact, their preferences, and how their consent evolves. This makes it easier to monitor your practices and respond to your contacts’ requests regarding their personal data.

100% guaranteed data hosted in France

We believe that sovereignty over one’s data is essential. By choosing to host your data in France with a French partner, we offer optimal protection, compliant with the strictest European requirements, far from any American interference. You thus have the guarantee that your data remains exclusively in France and confidential, protected from any foreign influence.

High availability to ensure access to your data

Webmecanik relies on a redundant and resilient infrastructure, designed to ensure service continuity even in the event of an incident. Redundant databases, resources distributed across multiple zones and Kubernetes environments allow another server to take over automatically if needed. The platform thus guarantees a 99.9% SLA, with 99.98% recorded over the past two years.

Proactive and strengthened security

The protection of your data also relies on security measures applied continuously: SSL encryption of exchanges, two-factor authentication, daily encrypted backups, an annual penetration test carried out by an independent third party, and weekly scans of dependencies and frameworks. Webmecanik also has a Security Assurance Plan and a Business Continuity Plan to anticipate and manage incidents.

With Webmecanik Automation, GDPR compliance isn’t limited to an isolated feature. Data hosting in France, strengthened security, consent management, preference center, controlled tracking, and automated data lifecycle management: every step is designed to help you stay in control.

You therefore benefit from a platform that protects the data you entrust to us, while also giving you the tools you need to respect your contacts’ choices and rights day to day. Focus on your campaigns and marketing performance, with a French solution designed to embed data protection at the core of your strategy.

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FAQ

Is Webmecanik Automation GDPR-compliant?

Yes. Webmecanik Automation was designed to meet the requirements of the GDPR, both in the way data is hosted and protected and in the features made available to users.

Compliance also depends on your own use cases: processing purposes, consent management, retention periods, or deletion rules still need to be defined according to your organization.

Where is Webmecanik data hosted?

The data entrusted to Webmecanik and its backups are hosted in data centers located in France.

Webmecanik also works with subcontractors located in France or Europe in order to maintain an environment consistent with European data protection requirements.

Does Webmecanik allow me to manage the consent of my contacts?

Yes. Webmecanik Automation allows you to manage your contacts’ consent and, in particular, distinguish consent to receive communications from consent to track their interactions.

A contact can therefore continue to receive your emails or SMS while refusing individual tracking of their opens or clicks.

How does Webmecanik secure the data?

Webmecanik relies in particular on encrypted daily backups, encryption of data in transit, two-factor authentication, regular penetration tests, and an infrastructure designed to ensure service continuity.

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