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CRM and marketing automation don’t have the same role, but they work far more effectively when they work together. When properly connected, they help you better qualify leads, smooth the handoff between marketing and sales, nurture relationships over time, and maintain a clearer view of each contact’s journey.
Hello everyone, For the past few days, we have had the Metanove website online, an SME from Isère specializing in boilermaking. Originally, Eureos’s business is not to design websites. We chose to develop collaborative platforms whose purpose is to make different stakeholders work together around the same line of business or the same technology (for […]
In previous articles, we discussed the interest for companies in being present on an industry platform to find new customers on the Internet. Makes sense, you might say, since they are designed for that. However, Web 2.0 is also about user empowerment, and in this case, a tool originally designed for a specific use can […]
We saw earlier that Eureos collaborative or industry-specific platforms allow companies to be more present and more visible on the Internet. Let us now see how these platforms are also perfectly suited to building a knowledge base on a given profession or issue. Whether you are the coordinator of a customs club or a cluster […]
In a previous article, we saw that the solutions enabling an SME to grow its business on the Internet require a significant investment to be effective, both in time and money. We also saw that it was very difficult to highlight an offer of services or innovative products in virtual catalogs and other business directories. […]
Today, to promote your business on the Internet, there are two options: Build your own website Register in virtual catalogs or directories Build your own website It is the most common and most immediate option for newcomers to the web: opening your own storefront on the Internet. Very often, the goal is to create a […]
For several years now, we have been witnessing the emergence of the collaborative platform concept almost everywhere. This tool is an IT solution that makes it possible to realize an old fantasy of the business world: collaborative work. There is, however, a real gap between IT specialists and users: while the former know how to […]
As a marketing manager, I had the opportunity to attend and exhibit at many trade shows, both in the energy and automation sector and in rail, on behalf of 3 different companies (always in B2B). After 10 years spent walking the aisles of exhibitions all over the world, I find myself questioning the marketing return […]
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