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Articles, expert advice, and case studies to master inbound marketing and optimize customer relations.
CRM and marketing automation don’t have the same role, but they work far more effectively when they work together. When properly connected, they help you better qualify leads, smooth the handoff between marketing and sales, nurture relationships over time, and maintain a clearer view of each contact’s journey.
Following the enthusiasm for the Webmecanik Marketing Automation software, I need to put in place a few mechanisms and automations so I can share the information with more people. Let’s share a Webinar I therefore decided to set up Webinars presenting the benefits and value of implementing Marketing Automation mechanisms and a strategy. Does that […]
I am pleased to inform you that we have launched a new feature in the responsive drag & drop email editor of your Webmecanik Marketing Automation software. You can also learn more about Newsletter: the metrics you need to know. Email spam? With a single click, you can have your email evaluated. The verdict is […]
Yes, it’s tough, but 99% of your visitors do not buy any product or fill out any form when they visit your website for the first time. That’s a shame, because you’ve put 30% of your marketing budget into it! Good news: ad retargeting (or retargeting) combined with marketing automation allows you to address a performance […]
You know it, Marketing Automation solutions are numerous. Indeed, whether more or less recent, there are many players. Between the giants of the CRM world (Eloqua by Oracle, Pardot or former Exact Target by SalesForce) and Marketing Automation specialists such as Hubspot and Marketo, there are also other specialists. And I have the great pleasure […]
As you know, there are many Marketing Automation solutions. Indeed, whether more or less recent, there are many players. Between the giants of the CRM world (Eloqua by Oracle, Pardot or former Exact Target by SalesForce) and Marketing Automation specialists such as Hubspot and Marketo, there are also other specialists. And I had the great […]
I’m convinced you’ll agree with me if I told you that we all spend too much time with our emails. Especially manually responding to messages from our prospects and customers. It only takes 2 minutes! After all, we tell ourselves “it only takes two minutes!” Again and again, the minutes add up… and the result […]
CMIT is the Club of Marketing and Communication Directors in the ICT sector. And for the 10th year, they are putting on a show on Friday, April 3, with three conferences on IT Distribution, the marketing relationships of vendors, wholesalers and resellers. The objective is to identify needs and better address markets through appropriate co-marketing […]
Marketing Automation software, Webmecanik is a partner of CMIT for the upcoming conference. Regards croisés: 10 years of Regards croisés For the 10th anniversary of Regards Croisés, CMIT and Aressy invite you to attend, in preview, the presentation of the results of the barometer of marketing relations between resellers, wholesalers, and brands. Event program: Conference […]
I am pleased to inform you that we have launched a new version of the email editor in your Webmecanik Marketing Automation software. What’s new? Mobile responsive: your emails will be well structured and visible on all devices, now that’s responsive email! Drag & Drop: without knowing a single line of HTML code, create beautiful […]
We had the opportunity to publish an article on the Axenet blog last Sunday on the topic “Converting visitors into leads: the 10 best practices”, thank you Sylvain for your welcome! Here is the summary of the article in which we offer you 10 non-exhaustive best practices to convert your visitors into leads as effectively […]
Companies, without realizing it, and because of the tools generally available to them, use approaches on the internet that would make any marketing or sales manager in charge of a booth at a trade show choke. And yet the tools exist. All that remains is to open your eyes and change your culture. Marketing automation […]
Webmecanik is proud to count the Paprika Annecy communication agency among its partners. Our meeting We met Frédéric and Patrick, partners at Paprika. After a few exchanges, we quickly understood that we shared common values. Namely honesty, commitment and good humor. In the midst of all this, our professions converge… Paprika & Webmecanik A communication […]
Program Registration SAVE THE DATE FREE Breakfast Conference Friday, June 20 from 8 AM to 11 AM at Palace Elysée 20 rue Quentin Bauchart Paris 8th arrondissement —————– LEAD GENERATION: what’s changing in 2014? 4 innovative approaches and tools to identify more qualified opportunities Come discover, before all your competitors, marketing market trends as […]
I will have the pleasure of hosting a conference at Chambé Carnet this Thursday, June 12, 2014. Here are the details of the conference as presented on Chambé Carnet. Thanks again to the entire Chambé-Carnet team for the invitation. I will of course be talking about marketing automation. Daniel Rivalin Conference / networking evening Thursday […]
Targeting: the key to a campaign’s profitability As we have already mentioned throughout this blog: one of the keys to a successful AdWords campaign (that is to say, with a solid ROI) is the manager’s ability to target the most profitable groups of visitors. This is achieved largely through the analysis of the performance of […]
Below is the article published on Chambé-Carnet – Thanks to Sandrine for this interview! Original article here Let’s continue our interview about the conference “ Je Dis Web ” which will be hosted by Daniel Rivalin on June 12. Hello Daniel. If you want to discover the methods and tools of Marketing Automation, where should you start? […]
Eureos presents Webmecanik at the Inov Com commercial innovation trade show on May 6, 2014 at the La Poste auditorium. Theme: how to accelerate marketing and sales: a matter of skills or tools? Registration on the Innov Com website. The first 10 people who request it from us will receive a free pass (worth €150). […]
Below is the 1st of 3 interviews conducted by Sandrine Touzé from the Chambé-Carnet team. Thanks to her Apr 4, 2014 Bringing together email campaigns, landing pages, CRM tools, phone or mail follow-ups, identified tracking, ultra-personalized communication with your audience… that is what marketing automation offers. The goal? Automate your business relationships to improve your […]
Marketing automation: captured when they are still in the simple curiosity phase, a prospect is invited to go through different carefully calibrated and measured stages of maturation (nurturing), with the aim of turning them into an enthusiastic buyer. via Marketing Nike shoes automation fuels your leads
Jesus driving the SEO experts out of the marketplace (of course not…) It had been a while since I had heard about dream sellers in organic SEO. With Google tightening the screws to maximum torque for several years now, I thought everyone had finally learned the lesson: doing low-cost SEO through massive automated submissions and […]
After a few months of hindsight on our local web communication offerings, a few interesting trends are emerging. Here, we have chosen to share two case studies on the subject. The hidden success At Eureos, we set up performance indicators based not on traffic, but rather on business objectives. In the case that interests us, […]
I got my first computer at age 9. An Olivetti Logabax with an 8086 processor, generously equipped with 256KB of RAM (yes indeed, that is a k), a 20MB hard drive (it was crazy at the time, the equivalent of 60 5 1/4-inch floppy disks) and a 16-color screen. I wrote my middle-school essays with […]
Stop wasting your budgets Do you want to rank for « teak flooring » in Google? Did you know that without realizing it, you may be paying for those searching for « How to install teak flooring »? Let your competitors pay for useless queries. Be efficient Is someone searching for « metal inserts »? Don’t direct them to your […]
Webmecanik comments: The famous buyer journey. The article is relevant and the infographic is appropriate. B2B Marketers Have A Blind Spot: The Buyer Journey Last month, I was immersed in face-to-face dialogue with senior B2B marketing leaders from well-known companies who were attending Forrester Forums and FLB events, and one thing was blatantly clear. […]
Very often, our clients focus on traffic to assess the performance of their website. But if you bring in thousands of visitors a day, and only 1 visitor out of 1000 sends you a quote request or makes a purchase, haven’t you thrown your money out the window? If your website has a conversion rate […]
The usual misunderstanding between web “pros” and SME bosses: one talks about “SEO,” “WordPress,” or even “JavaScript,” while the other just wants to find new customers by making the best use of the Internet channel.
A simple operation We all know that little thrill at the end of a web project, when the site switches to the client’s domain name, and it can finally fulfill its mission on the web: spread the good word. In 90% of cases, the operation takes 30 seconds flat for the best of us: […]
Our expertise in international organic and paid search, combined with our marketing automation software Webmecanik, fully contributes to generating millions of euros in export revenue for our clients. Come and meet us at the international trade show, Classe Export, at Eurexpo Lyon, Stand 60, from November 26 to 27, and discover our expertise, methods, and […]
Following the Woocommerce Prestashop comparison, we were recently confronted with the lack of a reliable and well-made plugin to export all Woocommerce product variations to Google Shopping. There is indeed an “official” plugin from Wootheme for Google Shopping, but it does not take variations into account. For a textile e-commerce site, this restriction is almost […]
Since Eureos opened an office in downtown Annecy, the team has rediscovered local commerce. Our butcher prepares ready-to-heat lasagna for us when we’re short on time at lunchtime, the wine merchant across the street supplies the bottles for employees’ birthdays, our banker and our insurance agent regularly drop by for coffee in the morning. And […]
(not provided): move along Whether you are a great SEO (organic search) specialist or an informed amateur, you have noticed that when you try to get information about your keywords in Google Analytics, you most often get (not provided). This means that Google no longer provides you with part of this information, following the […]
For many companies, the professional world can be divided into two categories: Serious professions: banker, lawyer, doctor, engineer… Kid jobs: Club Med activity leader, pedal-boat attendant in Annecy, live distributor of free newspapers, server at McDonald’s and… web marketer. When you browse job sites, you really get the feeling that webmarketing is child’s play: out […]
I like social networks. They are an open door to every window. Generally, when a client starts a working session with “I want to create a buzz,” I get the urge to head for the door. Tough luck, we’re in our offices, we have to stay. In itself, we all want our little quarter-hour of […]
Alright, I admit it, the title is provocative. Ok, Viadéo lets you have a dynamic address book. Ok, it may possibly help you find a job. But when it comes to mass sales prospecting, until now I had my doubts, but now I have numbers. For quite a while I had the feeling that […]
If you had asked me the question a year ago, I would have answered without hesitation: PrestaShop. But since we need to know how to evolve in a web world that is constantly changing, we tested e-commerce on WordPress, with the WooCommerce plugin. Here are our first impressions. Usability: tie Catalog management If you run […]
Yes, you can spend your day programming in Python and managing AdWords campaigns, and at the same time enjoy the simple pleasures of gardening. Unfortunately, professional reflexes are never far away. AdWords Exclusions and Pruning Suckers: same fight In the garden… For those unfamiliar with growing tomatoes in pots on a concrete terrace, pruning suckers […]
Webmecanik comments: As you know, among other things we use the IP tracking technique to take the pulse of internet users. But never for the devious and improper purposes indicated in this article. We will run the test on train tickets and give you our results in a future post « This train ticket was cheaper […]
Google has gotten us used to its devastating humor for quite some time now. This time, for April 1st, they really outdid themselves: if you track your website’s traffic statistics through Google Analytics, you will be surprised to find that 41 visitors are coming… from the control room of the international space station (International Space […]
The best traffic on a website is the traffic you already have. When you know how much effort it takes to attract qualified visitors to an online store, the least you can do is make the most of the information they leave behind. Of course, everyone knows the age-old bounce rates, average visit duration, and […]
Usually, when a client does not renew a contract with a provider, it means something is wrong. But there are exceptions. Proof of this is this email received by one of our industrial clients: “For the time being, we would like to temporarily stop this GOOGLE campaign because the results are indeed good and we […]
Publishing, moderation, monitoring e-reputation, managing advertising campaigns on social media… the job of a community manager has many facets and requires the use of certain tools to be more efficient. There are many services available, so I am offering you a selection of 10 tools that make life easier for our dear community managers… (…) […]
[quicktime]https://s3-eu-west-1.amazonaws.com/ikalia-videos/Voeux/voeux-2013.mov[/quicktime] Best wishes for 2013 – great success in your marketing automation projects – with Webmecanik of course!
Just a few days left before 2013. A good opportunity to update your Bullshit Bingo cards. Here is my end-of-year proposal, with the corresponding hidden translation: Transmedia Your TV is going to change gender Web 3.0 Software update for Web 2.0 Community Pilot Warm-up host Multitenant Battle cry of the Great Information Systems Architect Win-win […]
I received for Christmas a book on new entrepreneurial practices. I won’t name the authors so as not to drag them out of the legitimate anonymity in which they remain. More professors theorizing about business, entrepreneurship, and entrepreneurs, without ever having dipped so much as a toe into business. Among the major discoveries in this […]
This is our presentation at the Progiciels trade show organized by Thésame. You will find an example of the implementation of Sugar CRM for a client case, the company Guichon – Followed by a presentation of marketing automation coupled with CRM. The logical next step for an “explosion” in sales performance. [prezi id=’http://prezi.com/kk68dteykp_t/webmecanik-progiciels-conference-crm/’ width=’550′ height=’400′]
We keep repeating it throughout the blog: today, building a website is easy. What is less easy is knowing what to put in it in order to generate business, rather than simply flattering the ego of the company’s communications manager. As a reminder, the safest methodology for achieving this goal is to properly prepare the […]
Do it yourself Unless you live on another planet, it’s hard to miss the new ad from the world’s largest website wholesaler. Let’s be clear, from now on, building a website is as easy as a “click”. A suitable layout? Choose from hundreds of available templates. A photo? A tie-wearing executive shaking hands with his […]
Two years ago, at a trade show, I met the owner of an SME of about fifty people who wanted to bring his website up to date. While I was trying to learn more about his business, in an attempt to assess the benefit of a web approach in his case, he spent the entire […]
Webmecanik comments: In this article, Stacie Susens presents 6 pitfalls to avoid when implementing a marketing automation solution The 6 Biggest Potholes of Marketing Automation | ClickZ The journey toward marketing magnificence can be an exciting but nerve-racking adventure. The path to inner peace and profit is not always smooth and there are many […]
You may have noticed that Facebook has been heavily distributing “Coupons” worth a few dozen euros in France to promote advertising on its network, imitating Google in this respect, which has been doing it for ages. I won’t hide the fact that we were long reluctant to advertise on FB, even though the social network […]
Webmecanik supports you at every stage of the sales funnel—from first interaction to conversion—to transform your data into a powerful growth engine.
